Today we announced a new venture, V&S Open Strategy. We've been doing strategy work since we started V&S. It was born out of the wonderful folks that I've had chance to work with through three companies, Radar Communications, Crispin and now V&S. They include Jeb Tilly, Ashley Alsop, Sara Brito and Koert Bakker have all added to the thinking about how to use our wonderful global community of 1,000 strategists.
We're learning as we go and need your help to change the way strategy and innovation work is done. Whether you're a strategist or a client come join us and help us create a new paradigm.
Victors & Spoils Begins Open Strategy
Separate practice harnesses expert thinking for global brands
Advertising agency Victors & Spoils has established a separate global strategy practice, offering a blueprint for thinking to clients who believe a great idea can come from anywhere.
V&S Open Strategy is different from the strategy offerings of its competitors because the agency’s leaders can build custom teams from a global community of more than 1,100 strategists by matching specific skillsets to each project. With access to V&S’ 36,000-person global crowd of category and product experts, creatives and fans who think differently, V&S Open Strategy provides depth and breadth of thinking, no matter the type of strategic project.
“We’ve always operated under the belief that if you ignore the world when you develop strategy, advertising or products, the world will ignore what you develop,” Executive Creative Director Noah Clark said. Technology, he added, enables an open system to solve clients’ strategic problems.
Deliverables encompass brand, marketing and advertising strategy, including creative insights, consumer and target insights, ad testing, new product development and ethnographies.
V&S has performed open strategy with clients that include American Express, WD40 and Pernod Ricard, and it currently is working with Crocs, Vail Resorts and Unilever. V&S has applied its open strategy practice globally, in Australia, China, Russia, the UK and North America. Andy Sackmann, CMO of Crocs said, "We liked how V&S' open model provided timely and targeted consumer input and feedback to our brand development approach to insure we kept the consumer at the center of our strategy."
V&S brings an innovative and solution driven approach to problems clients face. "We were stuck on a big new customer acquisition challenge. We brought V&S in, they asked some really provocative questions and got back to us with a range of potential approaches within a clear strategic framework. We saved months and I loved the combination of strategic rigor and tactical nuance. It made it easy to see where we had to go to win in the marketplace," said John Steward, EVP & General Manager, American Express - International Consumer and Small Business Services.
The company's insights reach into consumer's hearts and minds. "V&S' Open Strategy has been a powerful tool for how to communicate outside of our office walls and spreadsheets, and into the hearts of people who ski / ride and love our mountains. It's strategic planning at its best," said Nina Cashman, Director of Corporate Marketing at Vail Resorts.
V&S's open strategy allows them to find the best idea no matter where it is. “We don't have all the answers – no one person or organization does,” V&S President Jonathan Balck said. “But someone in the world does, and our model allows us to find the right person and ask.”
- See more at: http://lbbonline.com/news/victors-spoils-begins-open-strategy/#sthash.OqKQQBtt.dpuf
I've been exploring for a little bit for any high high quality posts or weblog posts within this type of house . Exploring in Yahoo I ultimately stumbled upon this web site. Reading this information So i'm pleased to exhibit that I have an extremely excellent uncanny feeling I found out exactly what I needed. I so much unquestionably will make certain to don't disregard this internet website and give it a appear on a continuing basis.
Posted by: 情趣用品 | November 09, 2013 at 05:40 PM
承办大型体育赛事是地区体育事业发展的重要契机
Posted by: 超碰一样的网站 | November 09, 2013 at 10:51 PM
It's a pity you don't have a donate button! I'd certainly donate to this superb blog! I suppose for now i'll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group. Talk soon!
ゴルフ ドライバー 評価
Posted by: ゴルフ ドライバー 評価 | November 10, 2013 at 07:30 PM
I really like what you guys are up too. This sort of clever work and reporting! Keep up the excellent works guys I've added you guys to my personal blogroll.
ユーティリティ選び方
Posted by: ユーティリティ選び方 | November 10, 2013 at 07:31 PM
[url=http://www.manageacondo.com/sconti-jackie-guccistilista-guccistilista-guccinegozio-gucci-vendita-sito-ufficiale100-originale-popolare/]jackie gucci[/url]ballerine gucci prezzo[url=http://www.manageacondo.com/commercio-allingrosso-ballerine-gucci-prezzoporta-ipad-guccicinta-gucciinfradito-gucci-negozio100originale-popolare/]ballerine gucci prezzo[/url]gucci montenapoleone[url=http://www.manageacondo.com/sconti-gucci-montenapoleonegucci-scandicciportadocumenti-guccidecolte-gucci-vendita-sito-ufficialegrande-vendita/]gucci montenapoleone[/url]gucci bambina[url=http://www.manageacondo.com/commercio-allingrosso-gucci-bambinaporta-ipad-guccigucci-luganogucci-borsa-vendita-sito-ufficialeprezzo-di-sconto-e-spedizione-gratuita/]gucci bambina[/url]zaino gucci[url=http://www.manageacondo.com/commercio-allingrosso-zaino-gucciabiti-guccigucci-casagucci-sciarpe-negozio100originale-popolare/]zaino gucci[/url]gucci a palermo[url=http://www.manageacondo.com/commercio-allingrosso-gucci-a-palermoborsa-uomo-guccicerchietto-guccigucci-scandicci-negozio100-originale-popolare/]gucci a palermo[/url]costumi gucci[url=http://www.manageacondo.com/a-buon-mercato-costumi-guccinegozio-guccigucci-vistanegozi-gucci-vendita-on-linesconto-prezzo/]costumi gucci[/url]gucci via montenapoleone[url=http://www.manageacondo.com/sconti-gucci-via-montenapoleonegucci-veneziaabito-guccigucci-bambina-negozio-vendita100-originale-popolare/]gucci via montenapoleone[/url]gucci lavoro[url=http://www.manageacondo.com/sconti-gucci-lavorobauletti-guccigucci-veronagucci-a-palermo-negozio-venditagrande-vendita/]gucci lavoro[/url]simbolo gucci[url=http://www.manageacondo.com/authentic-simbolo-guccisfilata-guccigucci-a-palermoprofumo-gucci-guilty-vendita-sito-ufficialerisparmia-il-60-di-sconto/]simbolo gucci[/url]stivaletti gucci[url=http://www.manageacondo.com/authentic-stivaletti-guccigucci-sciarpegucci-vestitinegozi-gucci-negozio-venditasconto-prezzo/]stivaletti gucci[/url]abito gucci[url=http://www.manageacondo.com/economico-abito-guccigucci-abbigliamentogruppo-guccigucci-casa-negozio100-qualita/]abito gucci[/url]porta ipad gucci[url=http://www.manageacondo.com/a-buon-mercato-porta-ipad-guccigucci-baripasseggino-guccimarchio-gucci-negoziocon-il-70-di-sconto/]porta ipad gucci[/url]costume gucci uomo[url=http://www.manageacondo.com/economico-costume-gucci-uomogucci-casabauletti-gucciborsa-gucci-prezzo-negoziocon-prezzo-incredibile/]costume gucci uomo[/url]stilista gucci[url=http://www.manageacondo.com/economico-stilista-guccigucci-casagruppo-guccigucci-neonato-vendita100-originale-popolare/]stilista gucci[/url]the mall gucci[url=http://www.manageacondo.com/authentic-the-mall-guccijackie-gucciinfradito-guccigucci-scandicci-negozio-vendita100-spedizione-gratuita/]the mall gucci[/url]borsa gucci nera[url=http://www.manageacondo.com/a-buon-mercato-borsa-gucci-nerasciarpe-gucciocchiali-guccijackie-gucci-venditarisparmia-il-60-di-sconto/]borsa gucci nera[/url]gucci casa[url=http://www.manageacondo.com/a-buon-mercato-gucci-casagucci-abitishopper-gucciporta-ipad-gucci-negozio-onliegrande-vendita/]gucci casa[/url]gucci orologi[url=http://www.manageacondo.com/authentic-gucci-orologigucci-orologigucci-orologigucci-orologi-negoziogaranzia-100-authentic/]gucci orologi[/url]orologi gucci prezzi[url=http://www.manageacondo.com/sconti-orologi-gucci-prezzigucci-orologigucci-orologiorologi-gucci-prezzi-vendita-sito-ufficiale-top-vendita-di-qualita-a-sconto/]orologi gucci prezzi[/url]outlet gucci[url=http://www.manageacondo.com/commercio-allingrosso-outlet-guccioutlet-gucci-romaoutlet-gucci-biellaoutlet-online-gucci-vendita-spedizione-gratuita/]outlet gucci[/url]outlet gucci online[url=http://www.manageacondo.com/authentic-outlet-gucci-onlineoutlet-online-guccigucci-outlet-milanogucci-outlet-italia-vendita-on-linecon-70-di-sconto/]outlet gucci online[/url]outlet online gucci[url=http://www.manageacondo.com/a-buon-mercato-outlet-online-gucciballerine-gucci-outletgucci-outlet-italiaoutlet-firenze-gucci-negozio-onliegrande-vendita/]outlet online gucci[/url]gucci outlet italia[url=http://www.manageacondo.com/economico-gucci-outlet-italiaoutlet-gucci-toscanagucci-outlet-milanooutlet-gucci-milano-negozio-vendita-top-vendita-di-qualita-a-sconto/]gucci outlet italia[/url]outlet gucci biella[url=http://www.manageacondo.com/authentic-outlet-gucci-biellaoutlet-online-guccioutlet-firenze-guccioutlet-gucci-toscana-negozio100-sicura-di-shopping/]outlet gucci biella[/url]gucci outlet milano[url=http://www.manageacondo.com/sconti-gucci-outlet-milanooutlet-gucci-onlineoutlet-gucci-milanooutlet-gucci-online-negozio-venditagrande-vendita/]gucci outlet milano[/url]outlet gucci italia[url=http://www.manageacondo.com/commercio-allingrosso-outlet-gucci-italiaballerine-gucci-outletoutlet-guccigucci-outlet-milano-negozio-onliegrande-vendita/]outlet gucci italia[/url]outlet gucci milano[url=http://www.manageacondo.com/sconti-outlet-gucci-milanooutlet-gucci-toscanaoutlet-gucci-italiaoutlet-gucci-toscana-negozio-prezzo-di-sconto-e-spedizione-gratuita/]outlet gucci milano[/url]outlet firenze gucci[url=http://www.manageacondo.com/a-buon-mercato-outlet-firenze-guccioutlet-gucci-italiaoutlet-gucci-italiaoutlet-gucci-roma-negoziocon-il-70-di-sconto/]outlet firenze gucci[/url]outlet gucci toscana[url=http://www.manageacondo.com/a-buon-mercato-outlet-gucci-toscanaoutlet-gucci-onlineoutlet-gucci-toscanaoutlet-gucci-online-negozio-venditagrande-vendita/]outlet gucci toscana[/url]gucci outlet biella
Posted by: gucci uomo | November 12, 2013 at 02:14 PM
Our new V&S Open Strategy Practice - John Winsor
Posted by: Discount Lululemon Clothing | November 12, 2013 at 08:51 PM
Hey all,awesome to meet u and i am new right here.
Posted by: Christian Louboutin Usa | November 13, 2013 at 04:04 PM
Our new V&S Open Strategy Practice - John Winsor
Posted by: Michael Kors kobling håndtasker kan gøre en stor forskel | November 13, 2013 at 09:56 PM
People perhaps bundled synchronize, (a brand new attribute intended for Darkness), to help you to keep file types synchronized involving distinct Apple computers. The actual Travel Living space Conscientious could observe an individual's Toshiba generate not to mention inform you if it's having extensive..
Posted by: Cheap Ralph Lauren Hats | November 13, 2013 at 11:16 PM
Our new V&S Open Strategy Practice - John Winsor
Posted by: Ralph Lauren Udsalg | November 14, 2013 at 01:13 AM
gucci cyber monday sale
Posted by: North Face Black Friday Sale | November 14, 2013 at 03:12 PM
A lot of A-list stars along with general public data be dressed in Eric Kors fashion along with accents, among them Michelle Obama, Jennifer Lopez, Madonna, Pierce Brosnan along with Usher. Erika Kors styles commonly are not just witnessed over the crimson gym floor and also over the silver screen, for the reason that she specially designed wardrobe that have been damaged during the show Bandits. Erika Kors sun shades ooze glamour together with complexity, aided by the larger sized presented glossy picture frames getting the particular individual a unique quirky border. Erika Kors can be regarded through the trend business in reference to his styles accepted together with valued through the standard economy that will personal consumers. Their belief can be highly valued, containing witnessed your ex turn into a choose over the Emmy nominated trend develop plan Task Runway regarding 8 sequence.
Posted by: Lululemon Outlet Ontario | November 14, 2013 at 09:22 PM
A shop usually will present two to three new or used cars for showcase. A great deal includes automobiles with 1998 that will '08 design yrs, and quite a few any sort of brand name, if the Detroit Substantial A couple of, MercedesBenz, Toyota, Hyundai, Mazda and / or Mitsubishi. These are planned by just kind of auto or truck, along the lines of deluxe, midsize, streamlined plus smaller, carrier plus great sportutilities.
Posted by: stopmolesworthwindfarm.org.uk | November 15, 2013 at 01:22 AM
Low-cost Chanel Bags Vuitton Each and every dollar anyone owned this unique tote apart A good tote is definitely constructed
Posted by: Chanel Bags Outlet | November 15, 2013 at 03:01 AM
Our new V&S Open Strategy Practice - John Winsor
Posted by: www.nucleusgroup.com.au/SurveyTeam.html | November 16, 2013 at 12:42 AM
The minute you decide on way up some sort of Barbour topcoat you are able to explain to through the believe on the materials that it is high quality, through the very best Cotton with the softest nappa natural leather, there is certainly good quality divorce lawyers atlanta stitch, and also excellent care about details, using each and every doable prerequisite deemed. This can be mostly mainly because in which Barbour contains usually prompted normal gardening to organic using its consumers, being sure that responses and also views through folks who really use Barbour apparel is commonly employed on increasing and also developing unique variants. If you are looking to purchase a brand new topcoat, do not forget that some sort of Barbour topcoat is not only designed for Yuletide.
Posted by: Nike Air Max Shoes Indicate Great Craftsmanship | November 16, 2013 at 07:39 AM
Black Friday Tiffany and Co
Posted by: black friday north face 2013 | November 16, 2013 at 06:17 PM
http://www.mlund.com/%E3%82%A8%E3%83%AB%E3%83%A1%E3%82%B9%E3%80%80%E3%82%A8%E3%83%96%E3%83%AA%E3%83%B3-pm%E3%80%80%E3%82%B4%E3%83%BC%E3%83%AB%E3%83%89%E3%80%80%E3%83%88%E3%83%AA%E3%83%A8%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%9E%E3%83%B3%E3%82%B9%E3%80%80%E3%82%B7%E3%83%AB%E3%83%90%E3%83%BC%E9%87%91%E5%85%B7%E3%80%80hermes-evelyne-pm-%E4%BA%BA%E6%B0%97%E3%82%BB%E3%83%BC%E3%83%AB%E9%AB%98%E5%93%81%E8%B3%AA-p-3112.html エルメス エブリン PMIf you want to improve your familiarity simply keep visiting this web site and be updated with the most recent gossip posted here.
Posted by: サマンサベガ バッグ | November 17, 2013 at 09:41 AM
Louis Vuitton Black Friday 2013
Posted by: Gucci Cyber Monday | November 17, 2013 at 12:09 PM
"That is not good. You love England?"
プラダ バッグ 2013 チェック
Posted by: プラダ バッグ 2013 チェック | November 17, 2013 at 11:57 PM
http://www.scaussennes.net/
Posted by: gucci Cyber Monday | November 18, 2013 at 06:02 PM
http://www.click2smart.com/michael-kors-crossbody-c-57.html
Posted by: http://www.click2smart.com/2013-cyber-monday-michael-kors-jet-set-chain-shoulder-tote-apricot-p-1840.html | November 19, 2013 at 11:13 PM
Best suited it is a quite simple program: Price tag for helping FCF Can be adequate to Community Taking care of Compared to Freely Capital A more significant family member volume indicates the business is actually hi as stated by it can be 100 % free Make money. You may even call wide-ranging internet sites which regularly produce opportunities and reveal.
Posted by: Michael Kors iPhone Clutch | November 20, 2013 at 08:30 PM
Our new V&S Open Strategy Practice - John Winsor
Posted by: Michael Kors Outlet Store | November 21, 2013 at 02:11 AM
Our new V&S Open Strategy Practice - John Winsor
Posted by: Ralph Lauren Outlet | November 21, 2013 at 06:02 AM