It’s About What You’re For Not What You’re Against

About

John's Books

John Winsor: Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Alex Bogusky and John Winsor: Baked In: Creating Products and Businesses That Market Themselves
John Winsor: SPARK: Be More Innovative Through Co-Creation
John Winsor: Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

July 19, 2011

It’s About What You’re For Not What You’re Against

After starting a few companies over the past 25 years I’ve found that start-ups are defined more by what they are for than what they’re against. But discovering what you’re for usually takes a bit of time. That’s what I love about start-ups. It’s a clean slate. You start with a vision, which includes being different than something else, then you race like hell to learn as much as you can. Then you pivot. Only then can you discover what you’re for.

Victors & Spoils is 20 months old now. And we like where we are. We’ve had the very good fortune of being at the right place at the right time as the world becomes more open. Recently, we added new clients to our roster, including Nike Foundation, Mercedes-Benz and Unilever. And, we're putting the finishing touches on the production of new work for Harley-Davidson and Smartwool. We are honored that they want to be part of the future with us. Our creative department has grown to over 6000 and our technology is being tested every day. We’ve learned a lot and have continued to pivot.

We’ve also learned a bit more about what we are for. And above all we are for technology that powers creativity. Without our technology we couldn't do what we are doing. The technology we are building has allowed us to create more fluid and open communications, reputation ranking and a more abundant way of solving our client's marketing objectives. Our technology is enabling us to achieve everything else we are for: from open systems, to transparency, to more flexible career options for our crowd and great work our clients.

Above all, great work using Collaboration, Co-Creation and Crowdsourcing wouldn't exist without the right technology.

Posted at 11:49 AM in Advertising, Co-Creation, Crowdsourcing, Innovation, Victors & Spoils | Permalink

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John Winsor

Views from the CEO of Victors & Spoils and the author of Baked In, Spark and Beyond the Brand about the future of marketing and product design.

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July 19, 2011

It’s About What You’re For Not What You’re Against

Comments