Deb Roy was one of my favorite speakers at this year's TED. What started as an exploration into how his son begins to speak and develop language. Deb has begun to point his tools towards public media creating both a content graph and a social graph. This segment starts at 11:00. So my question is when we can objectively connect every piece of content with every social conversation and track real media consumption, engagement and behavior, how will advertising compete with everything all the other content?
My sense is that advertising that can quantifiably effect cultural change will be worth a lot more and all other advertising will be worth a whole lot less.
Swich to wordpress, make your blogger nicer. -My 2 cents
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