My Bluntstone's finally bit the dust. I've loved these boots. But, after 15 years the bottoms were literally falling off. So, I thought I'd by a new pair. When I was driving around town yesterday I thought I'd stop by the local shoe shop that carries them. I pulled into the parking lot and it was packed. There's a hardware store and a coffee shop next door. The whole parking/shopping experience can bring me down. At that moment I started thinking about all of the good experiences I've had with Zappos. Last night, around 7:30, I called Zappos to order a new pair of boots. It took all of 3 minutes. To my surprise, FedEx walked in this morning at ten with my new Bluntstones. It was so easy. Why can't every shopping experience be so seamless?
John's Books
Blogs I Like
- A Penny For...
- Ad Pulp
- Andrew Lark
- BBH Labs
- Bob Sutton
- Brad Feld
- Brand Autopsy
- BrandShift
- Chroma
- Clay Shirky
- Core77 / industrial design magazine + resource / home
- Crowdsourcing
- Customer Evangelists
- David St. Lawrence
- Edward Boches
- Evelyn Rodriguez
- Faris Yacob
- gapingvoid
- HBS Working Knowledge: Marketing
- Jake McKee
- johnnie moore
- Metacool
- Open Peer-to-Peer Design
- Rob Walker
- russell davies
- seth godin
- tom peters
- TreeHugger
- What's Your Brand Mantra?
Recent Posts
- The Future of Marketing, as Seen at Cannes Lions
- Advertising is About the Right Questions, not the Perfect Answer
- Agencies are Becoming a Closed, Shrinking Creative System
- When Fake Campaigns Bring Real Results
- 5 reasons why brands are cutting out agencies
- The Importance of the Boulder Election
- Culture Trumps Talent
- Pause
- Our new V&S Open Strategy Practice
- Agencies Are to Blame for Deferred Payments
Categories
- Advertising (93)
- Authenticity (6)
- Books (11)
- Branding (72)
- Co-Creation (145)
- Community (37)
- Consumer Generated Content (CGC) (26)
- Crowdsourcing (54)
- Culture (69)
- customer service (28)
- Design (51)
- Digital (9)
- Ethics (6)
- Film (1)
- Fun (35)
- Gadgets (5)
- Ideas (64)
- Innovation (61)
- Insight (16)
- Inspiration (31)
- Making Meaning (4)
- Market Research (20)
- Media (1)
- Planning (1)
- Spark (19)
- Storytelling (32)
- Sustainability (27)
- TED (1)
- The Brain (8)
- Theory (10)
- Trends (75)
- Victors & Spoils (4)
- Viral Marketing (5)
« January 2010 | Main | March 2010 »
February 24, 2010
February 22, 2010
A Simple Thank You
A couple of weeks ago I gave Jessica Stouder, a student at Boulder Digital Works, a copy of Baked In.
Yesterday, received a real, live Thank You note from Jessica. I was so excited. It's amazing how we've gone from being overwhelmed with mail in the US Postal Service mailbox to being overwhelmed in our digital communications.
February 16, 2010
February 15, 2010
February 08, 2010
Sometimes it's Just That Simple
I went into the dressing room at the Prana store today to try on some clothes and noticed this whiteboard. What a cool idea. Start a conversation exactly at the moment when the customer is interacting with your product.
Sometimes, we make it all so complicated. Maybe we should just keep it simple.