A couple of days ago, I was getting ready for a speech in New York. I couldn't find my digital powerpoint remote and was about ready to buy a new Logitech Wireless Presenter R400. Just before I pushed the Buy and spent $49.99 on this:
A thought occurred to me. Is there an iPhone app?
Sure enough, I found the i-Clickr Powerpoint Remote App for $.99.
So, $49.99 for the physical product or $.99 for the virtual one? Not a hard choice. And, best of all. I only have to carry around one tool instead of two.
It's a great illustration of as things go from physical to virtual the downward price pressure is enormous.
What's worrying about this is that Logitech should've done that app but were probably held back by a redundant POV on product development and portfolio management. If they ever considered it, the response probably went something like this "but if we create an iphone app to do the same job it will cannibalize our existing business". What's better a) creating your future competition b) sticking to what you know? I know what I would do.
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