A few months ago I was with Ben Malbon from BBH Labs talking about Foursquare and the possibilities of it as an advertising platform. We agreed that it would be cool if locations would offer discounts when you became the Mayor of a location or even when you checked-in somewhere. There has been some interesting experimenting by folks, like Pepsi. And, expect a lot more to come.
Today, it finally happened to me. I went to check in on Foursquare at the Hotel Lucia in Portland and there was an ad thanking me for my business and offering me 20% off of my next visit. I'm there.
Anyone else see examples of how Foursquare is being used as an ad platform?
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