The Power of Storytelling

It's great to be reminded that storytelling is the business we're all in, no matter if we're making products or ads. (via @campfiresteve)

Comments

[David Graham]

Great creative concept, but it would have been good to have the YouTube URL as well.
Your provider doesn't seem to have the hosting bandwidth for a smooth viewing experience; the video stalled a number of times, marring the effect.
Incidentally, here's a French commercial from 1992 that tells a story equally well:
http://www.culturepub.fr/videos/rubber-cement-colle-les-nonnes.html

[jtwinsor]

thanks for the head up, david.

[Miguel Lacerda]

Beeing a TV scrennwriter myself all I can say is that it never occured to me... But I'll keep it in mind for the next time I'm in trouble! :-) Great ad, great ideia, and is also great to see that a TV channel knows exactly where the success formula is: Writting great ideas!

[Toni]

Shaun February 23, 2010 at 8:20 pm Agreed Nick. Think there is lots of work to try figure out where the crowd can and wants to work or play. Starting to spend some time loiokng at game mechanics to better get at how this might be structured, but from an organizational perspective, I think there needs to be some focus on how does this help the business model and ultimately the community by making sure the business is sustainable.

[Bukar]

Great watercolor. I love the arrhctectuie and bright colors of your downtown buildings. Can't wait to see your next drawing. Uh huh, someone just knew how much you wanted that bottle of masking fluid and made sure to have it there waiting for you. Off to see you at Seth's blog!

[Martina]

The Pulse Network's Allen Bonde: The Right Media Mix Drives Successful Content Marketing For the past several years many beesnussis have scrambled to jump on the content marketing bandwagon to differentiate as thought leaders, gain more Google juice' in the SEO wars, and feed their emerging social channels .

[Tom]

Friday, October 7th, 2011 1:26 am at 1:26 amEven though I relaly benefit from the discussions going down here I do have a very quick dilemma that I absolutely need to have responded to ahead of the day's end. I am about to give your business to Comcast 1100 5th Ave Seattle WA 98101 (206) 260-3522, but am a bit distrustful. I've had some debt consolidation businesses in the past not treat me well, so I want to steer clear of that through getting some other consumers viewpoints on them. Reply

[Carol]

The Pulse Network's Allen Bonde: The Right Media Mix Drives Successful Content Marketing For the past several years many buiessnses have scrambled to jump on the content marketing bandwagon to differentiate as thought leaders, gain more Google juice' in the SEO wars, and feed their emerging social channels .

[Biz]

You are very welcome Jason. Thank you for the oppittunory to open a dialog with your readers on the subject of story telling. I look forward to working with you again soon.

[Donha]

HI everyoneI am so exicetd about this blog! To connect with other Tellers seems a dream come true. TELLING has been part of my life for years and years and now yes we can connect. I am planning to go to the festival in OCT.hope to meet some of you there!blessingsalaya

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[Elida]

I could read a book about this wthiuot finding such real-world approaches!

[Jenay]

Insights like this liven things up arunod here.

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