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John Winsor: Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Alex Bogusky and John Winsor: Baked In: Creating Products and Businesses That Market Themselves
John Winsor: SPARK: Be More Innovative Through Co-Creation
John Winsor: Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business
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More math here.
Via BBH Labs.
392500321875160022807
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