lance and levi final thoughts from the Giro -- powered by http://www.livestrong.com
Have you noticed how celebrities have adopted Twitter as an anti-paparazzi tool? Lance Armstrong has taken the power of social media to a new level by refusing to talk directly to the media half way through the Giro d'Italia. Instead, he used social media, including Twitter and his "Back of the Bus" videos to create his own media.
When news makers can cut out the middleman and talk directly to the public the whole media industry is threatened with disintermediation. Sure, there's still a role for social editing and interpretation but that now has to happen in real time as traditional editors get their news at the same time as the public.
It's a brave new world.
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For further evidence of media feeling threatened, witness the fit being thrown by the White House Press Corps over Obama taking a question from an Iranian citizen, via (horrors) a blog, at his press conference.
That would be the proverbial writing on the wall, fellas.
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I read the post by Jason Crawford and it seems to make a lot of sense as most authors can aroffd the publishing cost and there is no need of investment by the publisher and all that is required of him are his services.On the other hand, there is more to business than just cost sharing and here the issue of minimizing risk comes into play. I think some authors who are not very sure of how the book will perform in terms of sales will see as more ideal to partner with the publisher to minimize the risk involved.
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