Need Your Thoughts for a Speech at Stanford's d.school

About

John's Books

John Winsor: Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Alex Bogusky and John Winsor: Baked In: Creating Products and Businesses That Market Themselves
John Winsor: SPARK: Be More Innovative Through Co-Creation
John Winsor: Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

April 29, 2009

Need Your Thoughts for a Speech at Stanford's d.school

I'm talking at Stanford's d.school tomorrow and need your help on ideas for the talk. Here's part of the note I received:

As far as the content: Students are now working on their final project: They will be using design thinking to find a target user group and a point of view to spread some kind of change of behavior around the use of gas. What we want the speakers in the mini conference to focus on is techniques, thoughts and experiences around spreading ideas, unleashing virality etc. It can be a story with some learning's, it can be a few case examples whatever you like – plan on 20 minutes with a few questions.

I'd love to include your thoughts on spreading ideas and unleashing virality.

Thanks.

Posted at 10:24 PM in Design | Permalink

Tags: d.school, design

Comments

A few random thoughts that may or may not help:

Spreading ideas starts with the inherent 'interestingness' of the idea over the rationalized 'correctness' of the idea.

If you find interesting and unique ways to understand/define the target user, it will likely lead you to find interesting and unique ideas to meet the behavior change objective.

Virality is an outcome, a positive symptom of an interesting and great idea.

Posted by: Brett T. T. Macfarlane | April 30, 2009 at 01:19 PM

I could not make it but watched on line. It was outstanding. I'd like you to do MY conference in May for traditonal media people (digital conf for radio). I think you'd blow them away.
[email protected]

Posted by: Eric Rhoads | April 30, 2009 at 05:22 PM

thanks for the comments. Eric, shoot me an email and we can discuss.

Posted by: jtwinsor | April 30, 2009 at 10:54 PM

User Group - is a very old approach and out of date. With the web you can put the idea online let it collect the user group and invent the use all at the same time.

Not sure if it will make sense the academics - who are often hopelessly out of tune. But it may make sense to the students - who live and work this way.

Posted by: sivam | May 02, 2009 at 08:56 PM

Thanks, Sivam.

Posted by: jtwinsor | May 03, 2009 at 09:54 AM

Chandra Posted on Love it! Glad I had a chance to run with you the other day! Helped me to get back on track while I was up there! Know that you keep me iirsnped!

Posted by: jaja | July 20, 2012 at 01:32 AM

That is crazy. It's like a Lord Dunsany Lovecraft story. Shepperalk can not be stopped, and the story has no inresett in the possibility. And he ruts to his doom!

Posted by: Sarah | July 20, 2012 at 05:04 PM

I didn't know you could get an email when people uriubscnsbe. That is like pure motivation there. When you haven't posted in a while, you will get tons of emails about people leaving and that will provide the fire to write something.

Posted by: Evgenya | September 26, 2012 at 12:58 AM

Francesca Posted on Max Se ti bacchetto mi pedroni? Non sono d'accordo quando si prende in giro Berlusconi (o Brunetta o chiunque altro) per le sue caratteristiche fisiche. E' basso, non ha i capelli . E' un po' come chi discrimina i disabili in quanto tali. Per me Silvio potrebbe essere il pif9 basso o il pif9 alto uomo del mondo, non me ne frega niente, la cosa che non mi va e8 il suo cervello, che partorisce queste cazzate.

Posted by: Zuleydis | September 26, 2012 at 06:31 AM

Posted on Ti si lascia solo un atmito e guarda cosa combini LOL ;.) !!!!Sono strafelice per te!!!!!!! E poi complimenti e8 molto bella e sicuramente in gamba! Ed anche coraggiosa! Insomma te la meriti, e vi meritate tanta, anzi tantissima felicite0!!!Ciao MaxDaniele

Posted by: Charis | September 27, 2012 at 10:24 PM

Now don't to understand which can be pleasant to get along with. It's the perfect time who will energy you to definitely lever that you are moving up. [url=http://nikejordan44.com/]Nike Air Jordan III[/url] Nike Air Jordan III

Posted by: Nike Air Jordan III | May 06, 2013 at 04:37 AM

518160520909449768160

Posted by: gucci belts | July 01, 2013 at 05:29 AM

888888888888888888888
hogan nere http://www.tvbialystok.com/hogan-nere-compra-hogan-nere-negozio-online/
hogan nere

Posted by: hogan nere | August 10, 2013 at 05:28 AM

999999999999999999999
hogan kids http://www.tvbialystok.com/hogan-kids-vendita-economici-hogan-kids-vendita-on-line/
hogan kids

Posted by: hogan kids | August 10, 2013 at 05:29 AM

444444444444444444444
sports jersey http://www.ipmafrance.com/discount-sports-jerseyncaa-jerseysjerseys-for-cheaptroy-polamalu-jersey-sale-storebig-sale/
sports jersey

Posted by: sports jersey | September 07, 2013 at 07:24 AM

333333333333333333333
クロエクロエ http://www.wiki-anjou.net/%e5%8f%96%e6%89%b1%e5%ba%97%e3%81%af-%e3%82%af%e3%83%ad%e3%82%a8-%e3%82%af%e3%83%ad%e3%82%a8%e3%82%af%e3%83%ad%e3%82%a8-%e8%b2%a1%e5%b8%83-%e3%83%90%e3%82%a4%e3%83%9e%e3%82%af%e3%83%ad%e3%82%a8/
クロエクロエ

Posted by: クロエクロエ | September 10, 2013 at 10:10 PM

Peculiar article, exactly what I needed.|
trunks calvin klein http://www.eco-tek.kr/xe.1.4/xe/bodex/50157
trunks calvin klein

Posted by: trunks calvin klein | September 22, 2013 at 10:25 AM

harmful invest some of those progress taking effect is simply without a doubt encourage the monthly interest rate by way of Later.. It really is problematical associated with Corporations.

Posted by: Cheap Beats By Dre Outlet | November 14, 2013 at 12:01 AM