Designing QR Codes

For a while now I've been interested in QR codes as a way to connect the physical and virtual worlds, yet the codes have always looked a little bit like a wart on a product, ad or poster. Tonight, I caught this on JoshSpear.com.

How many of you know what to do with the image to the left? Hopefully most of you. Aside from identifying it as Murakami work, it’s a QR code for your mobile phone. QR (quick response) codes are like the Japanese version of bar codes, because they started in Japan. The code is scanned into your mobile phone via the camera and outputs a link. Think of it as a way to add hyperlinks in the real world. Normally, these QR codes look like deformed boxy versions of bar codes. But as soon as Murakami touches one we are all gaga. It’s amazing what a little Louis Vuitton pattern and color can do to a QR.

Also, check out the other incredibly designed QR codes from SET. It's inspiring to see how design can
radically shift something from a wart to a beauty mark.

Comments

[Dave]

Nice design work, but design at the cost of utility. My readers couldn't pick up a single one of them. It's like companies a few years ago placing prefixing URLs with http://www - it's the mark of edginess, not the actual utility or any depth of thought beyond the surface - in these cases, the image of the surface.

[Account Deleted]

I had no problems reading the codes there. Well, it's true that there has been some compromise made. I think it depends a whole lot on the kind of reader you're using. I've created lots of QR Codes (for company) using http://www.beqrious.com where images can be embedded as well and so far so good! :-)

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