Crowdsourcing on the Edge

Damien Joseph just posted a great new piece entitled, Pushing the Limits of Crowdsourcing about some cool applications of crowdsourcing in animation and video games. Here's a snippet. The whole article is worth a read:

Perry says it usually costs close to $1 million to launch a game. But by taking an open-source approach to the Project Top Secret competition, he and Acclaim kept their costs down to next to nothing. About 60,000 contributors used any software they liked to write game code, including several free, open-source programs. They used open-source forums (akin to online message boards) like phpBB software to host discussions. They also posted their files and artwork on YouTube and the forums, charted their process using a Wiki page, and used TeamSpeak to host conference calls when they actually had to speak to one another. In fact, the $60 a month Acclaim spent on the teleconferencing software was the entire project's biggest cost.

The contributors were eventually split into 20 development teams. The best team, as judged by Perry, will be given $100,000, the chance to develop the game, and future royalties from the title. One winner will be chosen to direct a future Acclaim game as an employee and will get the accolades and royalties associated with the position. "The first to submit a game we can test with the community—that the community response makes Acclaim want to publish it—they win," Perry says.

Beyond savings money and time, crowdsourcing paid off in a couple of other big ways. The viral effect of the Web created presold audiences for the projects before they were even completed. "They all feel ownership in the project cause they worked on it," says Perry. "They show it to their friends, post it to blogs, Facebook, LinkedIn, etc., and it spreads."

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