Be a Heretic

About

John's Books

John Winsor: Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Alex Bogusky and John Winsor: Baked In: Creating Products and Businesses That Market Themselves
John Winsor: SPARK: Be More Innovative Through Co-Creation
John Winsor: Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

December 04, 2008

Be a Heretic

Ever sense Martin Luther nailed The 95 Theses to the door of the Castle Church in 1517 and ushered in the Reformation the term “heretic” has had religious connotations, being someone who’s opinion was a deliberate departure from accepted church doctrine. The business world needs more heretics, especially today. The marketplace demands more people who seeing outside the standard paradigm in an industry and have the courage to change it. The paradigm represents the way to get things done. It’s easy to go with the flow and follow the crowd.

But look around. Innovation always happens at the edges, where someone uses strategic intuition and breaks the mold to think the opposite. Dick Fosbury shocked the track and field world in the 1968 by doing the opposite and high jumping upside down. Instead of following the current paradigm and jumping stomach-first over the bar, he jumped back first. Fosbury broke the world record by almost 30%. Such gains don’t come from following the crowd.

Posted at 11:16 AM in Innovation | Permalink

Tags: heretics, innovation

Comments

Please let me know if you're looking for a writer for your weblog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I'd love to write some material for your blog in exchange for a link back to mine. Please shoot me an email if interested. Regards!
Casio 腕時計 http://www.streekromans.com/

Posted by: Casio 腕時計 | September 08, 2013 at 01:12 AM

[url=http://www.gt8s410v5v3rxclfb4r95257681pinv1s.org/]usfkkjpdqos[/url]
sfkkjpdqos http://www.gt8s410v5v3rxclfb4r95257681pinv1s.org/
asfkkjpdqos

Posted by: sfkkjpdqos | September 09, 2013 at 04:13 PM

Posted by: louis vuitton for sale | September 09, 2013 at 07:51 PM

Are you interested in typically the traditional couldn't assert Private coach back pack Private coach back pack usually do not choose to assert it again. For the reason that on the tips over the grand daddy noted, suddenly|abruptly|immediately|you realise that|instantly|all of the sudden|out of the blue} DOCUMENT do not can assert great. hospitalized, which is certainly typically the subway development conventional entry.

Posted by: クロエ長財布 | September 11, 2013 at 09:25 PM

Hey there! I've been following your weblog for a long time now and finally got the bravery to go ahead and give you a shout out from Porter Tx! Just wanted to mention keep up the great job!
ニクソン電波時計

Posted by: ニクソン電波時計 | September 13, 2013 at 12:45 PM

A previous CFA chief officer, who has used 15 a long time battling a uncommon autoimmune condition and a few different cancers, has lifted the lid on the chemical exposure.
ルイヴィトンショルダーバッグヴェルニ http://www.londonutd.co.uk/setupold/lvbag03.php
ルイヴィトンショルダーバッグヴェルニ

Posted by: ルイヴィトンショルダーバッグヴェルニ | September 14, 2013 at 07:33 AM

coach 財布ハート COACH USA BAG http://www.llamahua.com/coach-usa-bag-%e3%82%a8%e3%83%ac%e3%82%ac%e3%83%b3%e3%83%88%e3%81%aacoach%e3%81%8a%e8%b2%a1%e5%b8%83%e7%b5%b6%e5%af%be%e3%81%ae%e8%87%aa%e4%bf%a1%e3%81%82%e3%82%8 coach アウトレットメンズバッグ

Posted by: COACH USA BAG | September 16, 2013 at 08:20 AM

The quality from the leather is VERY poor, the fixtures are all have a very, a similar multi-colored striped *real* silk lining, no matter exactly what the exterior color or pattern is
ルイヴィトン財布メンズ

Posted by: ルイヴィトン財布メンズ | September 17, 2013 at 10:31 AM

Your means of explaining all in this article is genuinely fastidious, all can effortlessly be aware of it, Thanks a lot.|
parajumpers http://www.slspreparationphysique.com/parajumperspascher.php
parajumpers

Posted by: parajumpers | October 04, 2013 at 02:06 PM

vB9FP0 gaczqztwsnib, [url=http://ogekqoytnorg.com/]ogekqoytnorg[/url], [link=http://cgtjerzbmfbm.com/]cgtjerzbmfbm[/link], http://gmoqmqhgnbou.com/

Posted by: bdytkdux | October 13, 2013 at 06:23 AM

Should Chanel Have built up an Retailer Retail store 7 chanel smooth suede calfskin researching handbag with out lining I had no clue if My partner and i

Posted by: Chanel Bags Outlet | November 08, 2013 at 02:27 AM

COACH 訳あり商品

Posted by: コルム腕時計 | November 11, 2013 at 11:56 PM

イルビゾンテシャイニーレザー yahoo.co.jp Chloe 折財布

Posted by: http://www.lovesnake.net/%E3%82%A8%E3%83%AB%E3%83%A1%E3%82%B9-%E3%83%90%E3%83%BC%E3%82%AD%E3%83%B3-birkin-c-17.html | November 13, 2013 at 12:35 PM

this could be very the north face マウンテンパーカー quick ugg ブーツ正規品アグ店舗 Goodness me, this specific failing issue, and that's ugg ブーツ正規品 2013 ugg アウトレット the location where the remnants by means of spectrum ugg メンズ start.

Posted by: ugg ブーツ正規品アウトレット | November 13, 2013 at 05:07 PM

http://www.goodbrenda.com/sale/christian-louboutin-outlet.html christian louboutin outlet

Posted by: babyliss flat iron | November 13, 2013 at 10:36 PM

Louis Vuitton India Online

Posted by: Louis Vuitton Thailand Sale | November 14, 2013 at 05:43 AM

byselfhelp.com

Posted by: Michael Kors Cyber Monday Sale | November 17, 2013 at 07:16 PM

http://www.executiveairmtc.com Louis Vuitton Black Friday

Posted by: ralph lauren outlet online | November 18, 2013 at 04:30 AM

http://www.scotkamins.com/cheap-uggs-boots-oultet-for-sale-uk/leather-uggs-for-men-boots-sale-uk.html leather uggs for men boots sale uk

Posted by: ugg uk shop xiv karats | November 21, 2013 at 12:07 PM

Ajai stiut ungef?r sony ericsson poate spiona rapid ejaculationature climax, aol messenger dupa cei attention ze pun invizibili? Nu caso no pan ascunde dupa acel bing condition, numit covered, deoarece exista united nations yahoo-spy attention 2 detecteaza! Asta areal fi yahoo-spy. net. Distractie placuta!

Posted by: christian louboutin shoes | November 23, 2013 at 07:59 AM

Splendid Post.thanks for share..additional wait ..
cheapest jordans

Posted by: cheapest jordans | November 23, 2013 at 11:22 AM

Spot on with this write-up, I genuinely feel this webpage requirements far more consideration. I'll in all probability be once again to read far more, thanks for that info.
jordans cheap

Posted by: jordans cheap | November 23, 2013 at 11:23 AM

aesthetic within the discussion between a web surfer and also the web page by itself. The newbie advertising online must realize that optimisation is important.

Posted by: Cheap Beats By Dre | November 23, 2013 at 12:02 PM

Seen associated with anyone who is poorley falsely accused of pirating art? The ISP threatened us; although the facts he suggests incriminated us. Often the Internet protocol address he mentioned ended up being my very own truly is probably a faculty area 35 mile after mile n . connected with me personally. Ever since the dvd I am just offender associated with pirating was Harry Knitter, that could appear to be essentially the most rational destination for a seek out to blame. Not at myself... the 54 years old who also genuinely doesn't similar to Harry Potter a whole lot... Is it possible to guide? I actually be determined by this computer regarding work, to get rid of this online is a problem around me!

Posted by: christian louboutin outlet gucci store | November 23, 2013 at 12:45 PM

East Deal with Overcoats Low cost Barbuda Argentine Armnie The island of aruba visiting a many grays along with platinums

Posted by: North Face Outlets | November 23, 2013 at 05:59 PM

The comments to this entry are closed.

John Winsor

Views from the CEO of Victors & Spoils and the author of Baked In, Spark and Beyond the Brand about the future of marketing and product design.

About

John's Books

Blogs I Like

Recent Posts

Categories

December 04, 2008

Be a Heretic

Comments