Many companies establish “skunkworks” or special units to be their innovation engines. This only adds to the siloization of companies. But, that’s risky. If the economy becomes uncertain a special unit that focuses on the future and might not be pulling in the kind of revenue that other divisions do and be forced to shut down or scale back to hit corporate goals. The other risk is having all of the big thinking held by a very few people. If they leave so does the innovation practice. The key is to embed innovation throughout the company, empowering everyone from the CEO to the receptionist to be more innovative and apart of their daily routine.
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