Co-creation seems to be in the air. Yesterday I was talking with Michael Perman from Levi's about it. Soon after a McKinsey Report came across my desk talking about "distributed co-creation."
"Distributed cocreation is too new for us to draw definitive conclusions about whether and how companies should implement it. But our research into these online communities and our work with a number of open-innovation pioneers show that it isn’t too soon for senior executives to start seriously examining the possibilities for distributed cocreation or to identify the challenges, such as the ownership of intellectual property and increased operational risk, they face in adopting it."
What else is happening out there in the world of co-creation? Everybody always sites Wikipedia and Threadless. Who else is doing interesting work around open innovation?
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