John Winsor

Jumping on the Bandwagon

What happens when two companies advertise their respective products in the same 30 second spot? It’s intrusive and disjointed. Still, does doubling up on ads boost both brands? What if one brand has poor memory recall or is associated with poor quality? Does it bring down the other brand? It will be interesting to see the effects of “double-branding,” and in particular, on this spot for HP computers and the newly released action-film, “Jumper.”

(via Erin Booth)

CP+B's Thanks-o-matic

Alex and the crew created this site to thank everyone at CP+B for a great year. Managers were asked to write a few notes thanking each of their team members. Those were then posted. The video then locks so that you can order your present. It's pretty cool technology. If you want to check it out, use my password, 699ERTY.

Solving Problems

There's nothing like offering a solution to a customer when they're frustrated. You'll surely win your way into their hearts. In LAX Samsung has set up power polls for the traveller with a dying cellphone or computer. Pretty cool.