The Inescapability of Advertising

Going through security at the San Diego airport I saw this ad in the bucket for my computer. I'm not sure this kind of interruption makes me want to order anything from Zappos.com.

Comments

[Steve Portigal]

That's actually a thoughtful ad. Most of the ones I seen are completely out of context, billboards at an inopportune moment.

We were at LAX earlier this week and were struck by the increasing amount of advertising; even the back of a wall that is part of the TSA queue was covered with a whole BMW banner. Seems like a separation of government and commerce would be good.

[Chris Wilson]

Like Steve said, most ads you find like that are completely out of context. This one is at least on the subject.

However, for most people, going through airport security is a high stress situation. Just watch the people around you. Most of them are on edge because they don't want to do something to accidentally make themselves look like a criminal.

I find it hard to think that very many people are thinking about where to buy their next pair of shoes. All that most people are thinking about getting through security and making it to their flight on time.

[Jonathan Lantz]

Yes, but you will remember the ad! This is the whole goal of Zappos right now. That is great premium placement.

[Troy Mosley]

Great placement. I would be curious to know how this advertisement boosted sales in terms of sales numbers. The ad is very simple, creative, and memorable.

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