The Adventure Continues

About

John's Books

John Winsor: Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Alex Bogusky and John Winsor: Baked In: Creating Products and Businesses That Market Themselves
John Winsor: SPARK: Be More Innovative Through Co-Creation
John Winsor: Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

May 07, 2007

The Adventure Continues

I’ve got some big news.

Crispin Porter + Bogusky (CP+B) has acquired Radar Communications. One of the things that attracted us to join forces with CP+B was not only their fearless approach to advertising and marketing but also the way they approach business itself.

CP+B shares our passion for bringing clients exceptionally close to current and potential customers. Radar will join CP+B’s very talented Cognitive and Cultural Studies (Cogs) department to form Cultural Radar. The Cogs department has become known for providing CP+B clients with a unique perspective on understanding culture and what drives and motivates consumers, by engaging leading minds from outside typical planning culture including cultural anthropologists, sociologists and other engaged people from all walks of live that had a spirit for cultural exploration.

All of us at Radar are thrilled about this unique opportunity and look forward to combining Radar’s research methodologies of ethnography, storytelling and the powerful hybrid of anthropological and journalistic practices.

The new Cultural Radar team will offer a powerful combination of Radar’s research tools with CP+B Cogs unique cultural insights. With this amplified depth, resources and skill sets we will now be able to offer more strategic direction and creative execution

Along with leveraging these combined Cultural Radar tools, I am also excited with the opportunity to put into practice more of the principles, like co-creation, that I explored in Beyond the Brand and Spark.

I’ll keep you posted as things evolve. It’s going to be a fun adventure!

Posted at 06:14 AM in Inspiration | Permalink

Comments

John
Congratulations. Well done. Great news.

Posted by: Mukund Mohan | May 07, 2007 at 10:21 AM

WOW great news John. So exciting!

Congratulations.

Posted by: Dino | May 08, 2007 at 02:26 PM

WOW great news John. So exciting!

Congratulations.

Posted by: Dino | May 08, 2007 at 02:27 PM

$Steve Portigal\$

Nice! That's surprising and exciting. I hope everyone enjoys the challenges and stimulation of the transition.

Posted by: Steve Portigal\ | May 08, 2007 at 06:49 PM

Great news! Do you think Crispin will continue to pull away from the ad agency pack in terms of not having the typical ad agency POV on communications?

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John Winsor

Views from the CEO of Victors & Spoils and the author of Baked In, Spark and Beyond the Brand about the future of marketing and product design.

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May 07, 2007

The Adventure Continues

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