I’ve got some big news.
Crispin Porter + Bogusky (CP+B) has acquired Radar Communications. One of the things that attracted us to join forces with CP+B was not only their fearless approach to advertising and marketing but also the way they approach business itself.
CP+B shares our passion for bringing clients exceptionally close to current and potential customers. Radar will join CP+B’s very talented Cognitive and Cultural Studies (Cogs) department to form Cultural Radar. The Cogs department has become known for providing CP+B clients with a unique perspective on understanding culture and what drives and motivates consumers, by engaging leading minds from outside typical planning culture including cultural anthropologists, sociologists and other engaged people from all walks of live that had a spirit for cultural exploration.
All of us at Radar are thrilled about this unique opportunity and look forward to combining Radar’s research methodologies of ethnography, storytelling and the powerful hybrid of anthropological and journalistic practices.
The new Cultural Radar team will offer a powerful combination of Radar’s research tools with CP+B Cogs unique cultural insights. With this amplified depth, resources and skill sets we will now be able to offer more strategic direction and creative execution
Along with leveraging these combined Cultural Radar tools, I am also excited with the opportunity to put into practice more of the principles, like co-creation, that I explored in Beyond the Brand and Spark.
I’ll keep you posted as things evolve. It’s going to be a fun adventure!