Kudos to Whilst Geert Desager, Trade Marketing Manager for Microsoft, who created this video and started the blog, Bring the Love Back.
Geert just made Microsorft way cooler, in my book.
Word is that Geert was inspired by David Armano's recent Businessweek article entitled, "It's the Conversation Economy, Stupid."
Very cool indeed. I kinda thought he would bend the spoon with his mental power, like Keanu Reeves did in The Matrix. Well, I think this is exactly what the Consumer wants and what The Advertiser does not have. Incidentally, the setting could have been more theatrical, rather than just talking heads, but may be that’s the intention. It is also interesting that advertisers use the “relationship” metaphor a lot to describe the consumer-brand (or consumer-advertiser) interface. They want them to be loyal to each other but in reality it all leads to a divorce. Like a self-fulfilling prophecy.
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