Do Influentials Really Influence Anybody?

Lululemon Francois posts about a couple of new research reports that point to the fact that influenctials might not have as much influence as we believe.

My hunch is that the world of influencing is much more complicated than we think it is. Case in point. I've been watching the company Lululemon and the rise of yoga clothing with interest as an emerging trend. Yet, I thought they only made women's clothing. Recently, two friends, both designers, showed up with very interesting, but different, jackets. I asked both where they had gotten their jackets. They both had discovered Lululemon from their wives and really liked the men's clothing and the brands story. Well, I had to check it out. And, indeed, they were right.

No matter how much advertising Lululemon did I would have never walked in the store without being inspired by my friends.

Influence does work.

Posted at 09:13 AM in Consumer Generated Content (CGC), Culture, Market Research, Viral Marketing | Permalink

Tags: influentials, viral marketing, word of mouth

Comments

There is no question that word-of-mouth recommendations are some of the most powerful forms of influence. That's what NPS is all about. I agree that the dymanics are complicated and hard to measure. But I love your lululemon example - that's how it works.

Posted by: John Bell | February 02, 2007 at 01:01 AM

Such a timely post for me. i have not been able to prciatce for a week or so and I am really feeling like a need it. It has been a crazy week and i have a crazy few more weeks ahead. I am going to try to squeeze in more yoga and savasana. thanks for the e-mail and adivce. I needed reminder as to why yoga is so good for me!Jenp.s. i will be out of town the next two weeks but hopefully I will get back to class soon!

Posted by: John | November 30, 2012 at 01:11 AM

thank you for share!

Posted by: Gucci Handtaschen Online | August 16, 2013 at 02:30 PM

thank you for share!

Posted by: cheap Herve Leger outlet | August 16, 2013 at 02:30 PM

nice articles

Posted by: Discount Christian Louboutin Shoes | August 16, 2013 at 02:31 PM

nice articles

Posted by: Snapback Hats Online | August 16, 2013 at 02:31 PM

good articles

Posted by: cheap sunglasses online | August 16, 2013 at 02:31 PM

Thanks for any other informative website. The place else may I get that kind of information written in such a perfect manner? I have a project that I am just now operating on, and I have been at the look out for such info.|
[url=http://imarosa.com/manage/?post=33704&pwd=d57hwe60&action=edit]calvin klein underwear wholesale[/url]
calvin klein underwear wholesale

Posted by: calvin klein underwear wholesale | September 22, 2013 at 10:09 AM

Chanel Handbags Electric outlet margot robbie and then karine vanasse while the fabulous stewardesses undoubtedly one of so, who

Posted by: Chanel Bags Outlet | November 11, 2013 at 11:38 PM

The Boxy is just that, very square and box like in appearance. Aside from compensation, the cardinal rule that you should make the lives of the people around you better can also be used to implement customer service strategies. Alternatively, you can visit a website which carries the bag you want to buy. The Japanese government recently established legal limits of radiation for seafood in an effort to make people feel better about eating Fukushima fish. An anonymous source told People magazine that, not like they talking every day, but they in touch about things. So feel absolve to form your individual opinions of these cases. We can see how womens shoes include something for everyone when it comes to fashion these days. All the store's sunglasses provide complete security for the eyes with UV400 protection at a very low price. Below are links to some helpful articles on how to make your personal cleaning products.A welldesigned, premade, hutch eliminates of the issues of space, protection and longevity. Steering well clear of anything too glossy.

Posted by: Louis Vuitton Monogram Multicolore | November 12, 2013 at 12:48 AM