Shifting Sands

What happens when an industries consumer behavior paradigm radically shifts:

Some of the video game industry’s smartest minds thought that couch potatoes wanted richer graphics and more challenging virtual worlds. It turns out that a lot of potatoes simply wanted to get off the couch.

(via The New York Times)

Do you know your customer's well enough to intimately understand their unarticulated needs? No matter what your brand does, there is no substitute for gaining deep knowledge through cultural archeology and immersion. It's all about an intimate conversation between the brand and it's customers.

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