Is this the future of advertising?
In Britain, the growth of Internet ads seems to be bringing down the amount of money spent in the overall advertising market as well. Growth in spending on advertising and marketing services is set to slow to 0.3 percent this year, according to Group M, after growth of 4.3 percent last year and 6.7 percent in 2004. To many ad executives, this makes sense: online ads are generally much cheaper.
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