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Maybe it's my own experience of once mis-answering a security question only to spend hours on the phone trying to correct my mistake that made me sensitive to the Visa operator's language skills. Yet, I had to wonder if Visa's outsourced operators literally couldn't speak my language, what other short-cuts had they taken in back room operations and what kind of security did my financial information really have.
A brands value resides in the mind of the customer and the value of Visa, in my mind, slid.
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