Although Timberland announced their "Nutritional Label" at the beginning of the year, I just ran across an ad with the label and was intrigued.
Timberland's plan is to place a “nutritional label” on each shoe box that will educate consumers about the product they are purchasing, including where it was manufactured, how it was produced, and its effect on the environment and the community.
One of the things I really like about Timberland's idea is that it takes something that we are all familiar with, the nutritional label on food, and changes the context of it. Wouldn't it be wonderful if everything we bought had such a label that could help us, as consumers, understand what impact our purchases have on the world.
Will this label effort help evolve the sustainability conversation in a way that makes it more relevant to consumers?
Do they consider post-consumable waste and comusner habits as a result of the market?Companies can do their best on the front side to conserve/reuse/be green, etc on the manufacturing side, but when products are priced to be cheaper than replacing a single part, what have we gained?The classic example is the printer industry. Last time i needed to buy ink, i tossed my old printer and bought a new one. At the current prices, when i run out of ink again, i'll do the same. (Actually, i'll buy a laser if my wife can get by without color to try and stop the insanity.)But this shows up in so many other market segments now. Lawnmower break? It'll be a min. of $100 for parts and labor. New one = $120. Bulb out in your strand of Christmas tree lights? A replacement bulb pack is $2 so is a whole new strand of 150 lights.The price of those items does not include the disposal cost.I'm not a fan of dumping lots of stuff, but i have to be responsible with my money as well
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