Feeling Left Out?

It seems everyone from Proctor & Gamble to J.P. Morgan Chase is playing in the social media space. Are you?

To catch up with what's happening, The Times did a nice overview of what's happening in the wild west of social media marketing.

Joanne K. Bradford, Microsoft’s corporate vice president for advertising sales, put it this way:

"When blogs and Spaces first came out, people said no one would be willing to advertise on them. Consumers have voted. They said this is where I’m spending my time, and if you want to find me here, you have to get used to the fact that everything is not pretty and rosy here.”

Welcome to the world of Co-creation!

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