French soccer star, Zinédine Zidane’s, head butt of Italian defender, Marco Materazzi, in the waning minutes of the World Cup final in July was the shot that was heard around the world bringing sorry and embarrassment to France. Now, Nike is having some fun with the cultural incident.
A new Nike poster shows Materazzi in the shape of an armoire, branded “Armadi Materazzi.” The posters copy reads: “Solidità mondiale testata a prova di testate” (“World-class solidity, proven to be head-butt-proof”).
Carlo Cavallone, a copywriter at Wieden & Kennedy in Amsterdam, told the New York Times that the ads were intended to “rub it in a bit, but without being chauvinistic.”
The ability to tweak cultural events and have fun with them is a sign of a strong brand.
Kudos to Nike soccer!
Cool art direction. I wonder how rival Adidas (and Zidane sponsor) will respond.
Posted by: olivier blanchard | September 26, 2006 at 10:09 PM
It will be interesting, won't it.
Posted by: John | September 27, 2006 at 02:06 PM
I love that my anti-spam word was run for this comment. How atpioprrape. Carolyn and I were just looking at this Nike+ thing. How exactly does it work? Is it an ankle strap? Does it connect to your shoe/iPod? Let us know because we both want to join if it's cool enough.
Posted by: Matt | August 21, 2012 at 05:17 PM
This might not be the most beneficial place to inquire about this, but I'm trying to find a pest management company inside the pittsburgh region and have no method to find out who is the most effective. I discovered this company that's really close to me and wanted to see if anyone has any assessments on them. Spectrum Pest Control, 3058 West Liberty Avenue, Dormont, PA 15216 (412) 446-2802
Posted by: モンクレール 店舗 名古屋 | December 10, 2012 at 06:52 AM
http://www.lunettessoleiloakleysza.eu/lunettes soleil oakley
Posted by: hermes | June 27, 2013 at 12:21 AM
The purpose for this is that the costs of these sunglasses are decreased as the amount of orders is greater. cheap oakleys http://www.themikeschrullteam.com
Posted by: cheap oakleys | July 08, 2013 at 07:58 AM
thanks for share!
Posted by: Billig Gucci Handtaschen | August 16, 2013 at 03:42 PM
nice articles
Posted by: Discount Christian Louboutin Shoes | August 16, 2013 at 03:42 PM
nice articles
Posted by: cheap sunglasses online | August 16, 2013 at 03:42 PM
thanks for share!
Posted by: Snapback Hats Online | August 16, 2013 at 03:42 PM
nice articles
Posted by: cheap Herve Leger outlet | August 16, 2013 at 03:42 PM
Kristen Wiig and her Bridesmaids writing partner Annie Mumolo, both nominated this year, were invited to join the writers branch. The branch also reached out to George Clooneys writing and producing partner Grant Heslov, who was also invited to join the producers branch, as well as directing invitees Hazanavicius and Farhadi. One surprise name on the list was that of King. Although his stories and novels have been the basis for as many as 145 TV shows and movies, hes written only a handful of screenplays himself.
Posted by: the north face outlet | October 23, 2013 at 04:38 AM
[url=http://www.volunteeraloha.com/authentic-gucci-indy-baggucci-outlet-bagsgucci-store-locationsbig-gucci-bags-official-website-salewith-70-off/]gucci indy bag[/url]gucci bags for women[url=http://www.volunteeraloha.com/authentic-gucci-bags-for-womengucci-luggagegucci-online-salegucci-outlet-com-sale-online100-secure-shopping/]gucci bags for women[/url]gucci outlet.com[url=http://www.volunteeraloha.com/cheapest-gucci-outlet-comgucci-bags-onlinegucci-websiteofficial-gucci-site-storediscount-price-and-free-shipping/]gucci outlet.com[/url]gucci bag outlet[url=http://www.volunteeraloha.com/authentic-gucci-bag-outletgucci-productsgucci-outletofficial-gucci-outlet-store-onliewith-unbelievable-price/]gucci bag outlet[/url]gucci products[url=http://www.volunteeraloha.com/cheapest-gucci-productsis-there-a-gucci-outletgucci-jacketgucci-leather-bags-official-website-sale100-quality/]gucci products[/url]gucci shoulder bags[url=http://www.volunteeraloha.com/cheapest-gucci-shoulder-bagsgucci-2011gucci-outlet-reviewgucci-online-sale-onlinediscount-price-and-free-shipping/]gucci shoulder bags[/url]gucci shoe sale[url=http://www.volunteeraloha.com/cheap-gucci-shoe-salegucci-shoes-for-womengucci-tennis-shoesgucci-womens-shoes-store-onliewith-unbelievable-price/]gucci shoe sale[/url]gucci shoes for sale[url=http://www.volunteeraloha.com/discount-gucci-shoes-for-salegucci-men-shoesmens-gucci-shoesgucci-shoes-online-salewith-70-off/]gucci shoes for sale[/url]ebay gucci handbags[url=http://www.volunteeraloha.com/cheapest-ebay-gucci-handbagsgucci-handbags-salediscount-gucci-handbagsgucci-handbags-for-women-store100-authentic-popular/]ebay gucci handbags[/url]wholesale gucci handbags[url=http://www.volunteeraloha.com/wholesale-wholesale-gucci-handbagsgucci-handbags-clearancegucci-handbag-outlet-storegucci-handbags-outlet-sale-onlinefree-shipping/]wholesale gucci handbags[/url]handbags gucci[url=http://www.volunteeraloha.com/cheap-handbags-guccigucci-handbagssale-gucci-handbagsvintage-gucci-handbags-salebig-sale/]handbags gucci[/url]authentic gucci handbags outlet[url=http://www.volunteeraloha.com/cheapest-authentic-gucci-handbags-outletgucci-shoes-handbagsdesigner-handbags-guccivintage-gucci-handbags-store-onliefree-shipping/]authentic gucci handbags outlet[/url]gucci purses for cheap[url=http://www.volunteeraloha.com/wholesale-gucci-purses-for-cheapdiscount-gucci-pursesgucci-purse-salegucci-purse-outlet-sale100-authentic-guarantee/]gucci purses for cheap[/url]gucci womens wallet[url=http://www.volunteeraloha.com/authentic-gucci-womens-walletgucci-walletsgucci-mens-wallet-outletgucci-wallets-for-women-storeup-70-off-with-free-shipping/]gucci womens wallet[/url]womens gucci sneakers[url=http://www.volunteeraloha.com/cheapest-womens-gucci-sneakersgucci-sneakers-for-womengucci-sneakers-for-womenwomens-gucci-sneakers-saletop-quality-sale-at-discount/]womens gucci sneakers[/url]gucci sale bags[url=http://www.volunteeraloha.com/cheapest-gucci-sale-bagsgucci-bag-outlet-salegucci-bag-for-salegucci-bag-outlet-sale-sale-store100-authentic-popular/]gucci sale bags[/url]gucci shop online[url=http://www.volunteeraloha.com/wholesale-gucci-shop-onlinegucci-shopping-baggucci-online-shopgucci-outlet-store-online-shopping-sale-online100-authentic-popular/]gucci shop online[/url]gucci outlet san diego[url=http://www.volunteeraloha.com/authentic-gucci-outlet-san-diegogucci-outlet-cabazongucci-outlet-locationsgucci-outlet-chicago-storewith-70-off/]gucci outlet san diego[/url]gucci messenger bags for women[url=http://www.volunteeraloha.com/authentic-gucci-messenger-bags-for-womengucci-cross-body-bagsgucci-bags-ukgucci-messenger-bags-for-women-store-onlie100-free-shipping/]gucci messenger bags for women[/url]gucci canada[url=http://www.volunteeraloha.com/discount-gucci-canadagucci-outletgucci-clearancegucci-2011-store-onliefree-shipping/]gucci canada[/url]gucci leather bags[url=http://www.volunteeraloha.com/discount-gucci-leather-bagsgucci-sale-onlinebuy-gucci-bagsgucci-watches-outlet-sale-store100-free-shipping/]gucci leather bags[/url]gucci collection[url=http://www.volunteeraloha.com/cheapest-gucci-collectionitaly-gucci-outletgucci-cross-body-bagsgucci-backpacks-store-onlie100-authentic-popular/]gucci collection[/url]gucci outlet new york[url=http://www.volunteeraloha.com/discount-gucci-outlet-new-yorknew-gucci-bagsgucci-bootsgucci-outlet-los-angeles-salewith-unbelievable-price/]gucci outlet new york[/url]gucci outlet los angeles[url=http://www.volunteeraloha.com/wholesale-gucci-outlet-los-angelesgucci-clearancegucci-shirtsgucci-outlet-in-miami-official-website-salewith-70-off/]gucci outlet los angeles[/url]gucci online sale[url=http://www.volunteeraloha.com/discount-gucci-online-salegucci-sunglasses-outletwholesale-guccigucci-outlet-in-florence-official-website-salefree-shipping/]gucci online sale[/url]gucci bags prices[url=http://www.volunteeraloha.com/discount-gucci-bags-pricesgucci-weargucci-outlet-italyoutlet-gucci-store-onliediscount-price-and-free-shipping/]gucci bags prices[/url]gucci outlet usa[url=http://www.volunteeraloha.com/wholesale-gucci-outlet-usagucci-baggucci-usagucci-outlet-bags-store-onlieup-70-off-with-free-shipping/]gucci outlet usa[/url]gucci waist belt bag[url=http://www.volunteeraloha.com/authentic-gucci-waist-belt-baggucci-beltsgucci-belt-on-salegucci-belt-sale-storewith-unbelievable-price/]gucci waist belt bag[/url]gucci belt outlet[url=http://www.volunteeraloha.com/authentic-gucci-belt-outletcheap-gucci-beltsgucci-belt-on-salegucci-outlet-belts-store100-authentic-popular/]gucci belt outlet[/url]gucci sale shoes[url=http://www.volunteeraloha.com/wholesale-gucci-sale-shoesgucci-outlet-shoesgucci-shoes-salegucci-shoes-outlet-store-salefor-customers/]gucci sale shoes[/url]gucci shoes mens
gucci shoes online http://www.volunteeraloha.com/wholesale-gucci-shoes-onlinebuy-gucci-shoes-onlinegucci-sale-shoesgucci-shoe-outlet-sale-online100-authentic-guarantee/
Posted by: gucci shoes online | November 16, 2013 at 03:30 PM
http://www.mlund.com/%E3%82%B1%E3%82%A4%E3%83%88%E3%82%B9%E3%83%9A%E3%83%BC%E3%83%89-kate-spade-c-85.html ケイト スペード 財布Its extremely good YouTube video in terms of features, actually pleasant, its quality is really appreciable.
Posted by: コーチ 14860 | November 17, 2013 at 08:31 AM
mbt usa Nike Blockhead - John Winsor
mbt shoes online
Posted by: mbt shoes online | November 22, 2013 at 02:21 AM
http://www.ghpavone.com/css/us/uggs.asp?id=262
Posted by: http://www.ghpavone.com/css/us/uggs.asp?id=712 | December 04, 2013 at 10:46 AM
canada goose femme
canada goose pas cher
Posted by: canada goose pas cher | December 04, 2013 at 11:09 PM
Nike Blockhead - John Winsor
azbtrqjv
zbtrqjv http://www.g4xv8322z7a7572rkw265hyl8p1uge1vs.org/
[url=http://www.g4xv8322z7a7572rkw265hyl8p1uge1vs.org/]uzbtrqjv[/url]
Posted by: zbtrqjv | December 07, 2013 at 04:17 AM
babyliss[url=http://www.unllais.co.uk/buybabyliss.html]babyliss[/url]babyliss pro[url=http://www.unllais.co.uk/buybabyliss.html]babyliss pro[/url]babyliss curling wand[url=http://www.unllais.co.uk/buybabyliss.html]babyliss curling wand[/url]babyliss i stubble[url=http://www.unllais.co.uk/buybabyliss.html]babyliss i stubble[/url]babyliss big hair[url=http://www.unllais.co.uk/buybabyliss.html]babyliss big hair[/url]Babyliss Pro Perfect Curl[url=http://www.northwalesdistribution.co.uk/babyliss365.html]Babyliss Pro Perfect Curl[/url]babyliss curl secret[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss curl secret[/url]babyliss perfect curl[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss perfect curl[/url]babyliss[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss[/url]babyliss pro[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss pro[/url]babyliss curling wand[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss curling wand[/url]babyliss i stubble[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss i stubble[/url]babyliss big hair[url=http://www.northwalesdistribution.co.uk/babyliss365.html]babyliss big hair[/url]Babyliss Pro Perfect Curl[url=http://www.regencygold.co.uk/babyliss.html]Babyliss Pro Perfect Curl[/url]babyliss curl secret[url=http://www.regencygold.co.uk/babyliss.html]babyliss curl secret[/url]babyliss perfect curl[url=http://www.regencygold.co.uk/babyliss.html]babyliss perfect curl[/url]babyliss[url=http://www.regencygold.co.uk/babyliss.html]babyliss[/url]babyliss pro[url=http://www.regencygold.co.uk/babyliss.html]babyliss pro[/url]babyliss curling wand[url=http://www.regencygold.co.uk/babyliss.html]babyliss curling wand[/url]babyliss i stubble[url=http://www.regencygold.co.uk/babyliss.html]babyliss i stubble[/url]babyliss big hair[url=http://www.regencygold.co.uk/babyliss.html]babyliss big hair[/url]Babyliss Pro Perfect Curl[url=http://www.micro-tag.com/babyliss.html]Babyliss Pro Perfect Curl[/url]babyliss curl secret[url=http://www.micro-tag.com/babyliss.html]babyliss curl secret[/url]babyliss perfect curl[url=http://www.micro-tag.com/babyliss.html]babyliss perfect curl[/url]babyliss[url=http://www.micro-tag.com/babyliss.html]babyliss[/url]babyliss pro[url=http://www.micro-tag.com/babyliss.html]babyliss pro[/url]babyliss curling wand[url=http://www.micro-tag.com/babyliss.html]babyliss curling wand[/url]babyliss i stubble[url=http://www.micro-tag.com/babyliss.html]babyliss i stubble[/url]babyliss big hair[url=http://www.micro-tag.com/babyliss.html]babyliss big hair[/url]
babyliss pro
Posted by: babyliss pro | January 06, 2014 at 04:10 PM
999 Every single skilled photographer appreciates how principal this is certainly. Ladron se la folla mientras duerme, If that aid fails, then the responsibility rests, louis vuitton outlet usa online not by yourself upon the Armenians, louis vuitton handbags pricelouis vuitton large tote but to some great diploma on those people nations..
how to crochet bead bracelet
Posted by: how to crochet bead bracelet | January 12, 2014 at 07:07 PM