Helga in the House

Check out Helga on MySpace. She's the spokeswoman for Volkswagen on MySpace. With over 9000 friends and fun videos pimping Pimp My Ride, CP+B has created a fun and effective campaign that looks like it's playing well on MySpace.

While the campaign has been criticized, it's one thing to sit on the sidelines and try to develop the perfect social media strategy,which will never happen, and it's quite another jump into the medium and start having fun and learning.

It sure looks like VW is doing that.

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SSE is not alone in announcing startling results. National Grid recently posted a ?2.7bn profit on revenues of ?14.4bn – a margin of about 19%. British Gas said an increase in gas usage of 18% in the first four months of 2013 due to very cold weather had helped its figures. Its parent company, Centrica, is on target to post full-year earnings of ?1.4bn, prompting the Fuel Poverty Action group to target the companies recent AGM with its Stop the Great Fuel Robbery campaign.

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Osborne's excuse for the late arrival of the train at its deficit-free destination is that he inherited some clapped-out rolling stock and that exports have been hit by problems in the eurozone, the US and China. This all sounds wearyingly familiar to the long-suffering public, rightly cynical about those who seek to explain away failure by talking about leaves on the line or the wrong kind of snow.Here are the crucial economic announcements made by chancellor today in his autumn statement to the Commons:

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