Yesterday I came down with a cold and got to spend some quality time with my boys watching the Cartoon Network. One of the interesting ads the caught my eye was one for the Free the Band contest.
In news-report style, the commercial announces that, The All-American Rejects, have been kidnapped by the Piraka in order to serve as their private entertainment. Their only hope of rescue is the Toa Inika, who with your help are attempting to Free the Band.
Kudos to Lego for creating such a creative, interactive ad for Bionicles.
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