After getting 700,000 downloads of this year's Super Bowl ads from Anheuser-Busch's own sites and adding another 22 million people watching the commercials on video.google.com and video.yahoo.com the folks at AB decided to get in the content creation game with Bud.TV.
Anthony T. Ponturo, vice president for global media and sports marketing at Anheuser-Busch told the New York Times today, “the Internet will be equal to or better than television.”
Those words have media execs shaking tonight with the prospect of one the biggest advertisers (AB spent $919 million across all media in 2005) going into the content business.
Intriguingly, Bud.TV will also let consumers mash-up their own commercials on one channel appropriately named, Bud Tube. Other content from Bud.TV will also have the ability to be repurposed on other sites like You Tube.
When advertisers and consumers can get together to have their own creative dialogue the very nature of advertising and media will change. Talk about moving beyond the brand!
A friend reminded me today that we can no longer concern ourselves with the evolution of marketing and product innovation. In this age of co-creation, we all must focus on enabling the transformation of marketing and innovation.
7EyHDY Wish I could come up with posts that cool.
Posted by: Prudence | April 10, 2011 at 02:22 PM
Someone i know you simply shop for by working with presents will probably purchased from someone. [url=http://coachoutletcoupon22.com/]coach factory outlet coupons[/url] coach factory outlet coupons
Posted by: coach factory outlet coupons | May 09, 2013 at 01:33 AM
Enjoy, camaraderie, admiration, tend not to link citizens over a typical hate to have whatever. [url=http://coachoutletcoupon55.com/]coach online outlet[/url] coach online outlet
Posted by: coach online outlet | May 09, 2013 at 01:34 AM
Once you would probably preserve your technique in an opponent, advise the item never to someone. coach outlet stores online http://coachoutletcoupon44.com/ coach outlet stores online
Posted by: coach outlet stores online | May 09, 2013 at 01:35 AM
If you'd prefer a new information technology with the worthwhile, be counted your friends and family. [url=http://coachoutletonline77.com/]coach outlet store online[/url] coach outlet store online
Posted by: coach outlet store online | May 09, 2013 at 01:36 AM
Tend not to consult your felicity one a lot less lucky as compared to by yourself. [url=http://coachfactoryoutlet77.com/]coach factory outlet online[/url] coach factory outlet online
Posted by: coach factory outlet online | May 09, 2013 at 01:38 AM
[url=http://www.DsE09d0d3B327YmGp10Bfu.com/]NneBiYLI[/url]
NneBiYLI
NneBiYLI http://www.DsE09d0d3B327YmGp10Bfu.com/
Posted by: NneBiYLI | May 09, 2013 at 01:55 AM
GFZqqmnM
GFZqqmnM http://www.7VEqEx3709HnS459Uar9Rt.com/
[url=http://www.7VEqEx3709HnS459Uar9Rt.com/]GFZqqmnM[/url]
Posted by: GFZqqmnM | May 09, 2013 at 01:55 AM
[url=http://www.NNVdx6jqWF12An52Mk3892.com/]lJGSbqEz[/url]
lJGSbqEz http://www.NNVdx6jqWF12An52Mk3892.com/
lJGSbqEz
Posted by: lJGSbqEz | May 09, 2013 at 01:55 AM
Bud.TV - John Winsor mulberry bags http://mulberry360.over-blog.com/tag/Mulberry%20Bags/ mulberry bags
Posted by: mulberry bags | May 09, 2013 at 04:34 AM
Bud.TV - John Winsor Mulberry Outlet http://www.shopmulberrysoutlet.co.uk Mulberry Outlet
Posted by: Mulberry Outlet | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor MULBERRY OUTLET http://www.shopmulberrysoutlet.co.uk MULBERRY OUTLET
Posted by: MULBERRY OUTLET | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor MICHAEL KORS BAGS http://www.michaelkorshandbags2013sale.com MICHAEL KORS BAGS
Posted by: MICHAEL KORS BAGS | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor chanel outlet http://www.donategames.org/chaneloutlet.html chanel outlet
Posted by: chanel outlet | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor SEO SOFTWARE http://scrapebox.over-blog.com/ SEO SOFTWARE
Posted by: SEO SOFTWARE | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor mulberry bags http://www.topfashionbags.co.uk mulberry bags
Posted by: mulberry bags | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor buy wow gold http://www.wgtwowgold.com/ buy wow gold
Posted by: buy wow gold | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor hermes replica http://www.itbagoutlet.com/ hermes replica
Posted by: hermes replica | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor CHEAP OAKLEY SUNGLASSES http://www.sunglassess365.com/ CHEAP OAKLEY SUNGLASSES
Posted by: CHEAP OAKLEY SUNGLASSES | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor cheap louis vuitton bags http://www.shop2bags.com/ cheap louis vuitton bags
Posted by: cheap louis vuitton bags | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor CHANEL HANDBAGS http://www.chanelhandbagsfactory.com/ CHANEL HANDBAGS
Posted by: CHANEL HANDBAGS | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor CHEAP PROM DRESSES http://www.dressyus.com/ CHEAP PROM DRESSES
Posted by: CHEAP PROM DRESSES | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor louis vuitton replica http://www.itbagonsale.com/ louis vuitton replica
Posted by: louis vuitton replica | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor Ralph Lauren Polo http://www.loraabe.com/ Ralph Lauren Polo
Posted by: Ralph Lauren Polo | May 15, 2013 at 07:48 AM
Bud.TV - John Winsor mulberry bags http://www.topfashionbags.co.uk mulberry bags
Posted by: mulberry bags | May 15, 2013 at 07:48 AM