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« The Power of 730,000 People | Main | Age Matters »

August 22, 2006


Woody Waits

Godin's answer to the question "What do people want?" is undoubtedly elegant, but not simple. Primarily human beings want to survive and reproduce. Brands should aid these processes. This starting point allows us to study consumer behaviour with clarity and rationality. Drawing attention to the individual, instead of the group. For example leading consumers are more likely to attract better mates or at the basic level of survival, established food brands reduce risk of poisoning. This is true in any culture. It is time to bridge biology and marketing.



I like the idea of bridging biology and marketing.

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