One of the best interviews in Spark was with Jake McKee. At the time, Jake was Global Community Relations Specialist for Lego. Jake's interview contains many of my favorite quotes from the book:
“The company’s community interaction isn’t about management, because it can’t be managed – it can’t be controlled; it can be encouraged and can maybe be guided or possibly influenced here and there.”
and
“You can’t build word of mouth, you can only set up the right environment for it.”
Well, now Jake has become Lead Samurai for Big in Japan, a social media consultancy and toolset.
Good luck, Jake!
Thanks for the support, John!
Posted by: Jake | August 10, 2006 at 11:47 AM
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