I came across in the Wall Street Journal's Drive Buys by Jonathan Welsh where reviewed the new Ford Expedition EL and the Chevrolet Suburban:
"With their big gas tanks, a fuel stop can be jarring - it cost $97 to fill the Suburban, making it necessary to fish out a second AmEx card when we exceeded a station's $75 charge limit per card."
With all of the buzz over the recent article called "Don't Marry a Career Woman," it seems Forbes.com has some new attention regarding their audience size. I guess it depends on who's counting.
There have been two ads floating around YouTube hoping to catch the viral wave that have left a very different impression on me. First, there's Smirnoff's Tea Partay that I posted about the other day. And second, there's the Amex Ad with Andy Roddick playing tennis with a pong paddle.
While I understand that the Amex Ad was made for TV and then migrated to YouTube, I thought that the Amex banner logo at the end was too blatant of a promotion for the brand and left a bad taste in my mouth. It actually stopped me from sharing the video with others because I didn't want to feel that I was trying to push Amex on others.
While the Smirnoff ad was made for the on-line environment, I loved the subtlety a verbal mention of Tea Partay.com at the end of the video without a big logo splash.
Maybe it's just me, but advertising is all about context. What works in one environment doesn't work in another.
That particular design was ripped off by urban outfitters, johnny had sent them some designs and they stole the concepts.(Karl points to a blog, Urban Counterfeiters, with the subtitle of"Bringing American consumers reports from small companies and artists who have been taken advantage of by large corporations. We wish for these corporations to be held accountable for their actions and to change their business practices.")
Very bad form and something they are becoming known for. That's like anti-co-creation.
I like Karl's concept of anti-cocreation in regards to companies appropriating others' ideas. The great thing about the information highway is the bad press that can be created from anti-cocreative actions. It evens the playing field.
All to say that next time you think about that mediaplan for the "older demographic" it's probably worthwhile to think beyond "old media". Your mum has evolved with the times you know.