Ad Age Gets in on the Act

The Agency.com viral video sure has caused quite a stir in the ad community. Now, Ad Age has jumped into the fray.

But then they blew it all by subjecting the rest of the world to a reasonable facsimile of a creative pitch. Just as no one needs to see how the sausage is made, no one needs to see a pitch (even a dramatized one). We're sure these guys, in real life, may be likable, funny, smart. But there is a reason that actors are used in most dramatizations. What we have here seems a parody of an ad agency, a bunch of pseudo-hipsters (or, worse, real hipsters) saying things like "tasked them on the fly" and "You know, if we roll, we roll big." (Which, come to think of it, sounds more like something George W. Bush would say.)

Time will tell if this bold move to "go public" with a pitch was a good idea. Certainly, it has made other ad folks stand up and notice. I'm not sure if the buzz in the industry is based on creative critique or simple jealousy.

In a competitive industry, like advertising, you can't fault Agency.com for putting it out there, warts and all.

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