WSJ Picks Up Storycorps Vs. Jetblue Story

Thanks to Bryan Chiao of RM 116 for notifing me that the Wall Street Journal wrote an article about the Storycorps versus Jetblue story that we both posted about here and here.

Here's an expert:

While the notion of owning the idea of storytelling might seem far-fetched, StoryCorps worried the public might confuse its project with JetBlue's Story Booth effort, due to the similarity of the name and concept. Both story tours visited Washington at the same time in mid-May, it says.

Last month, Sound Portraits accused JetBlue of "an overt, willful and substantial misappropriation of the trademark rights and goodwill" that StoryCorps "has spent years to generate and maintain." It asked JetBlue to "cease and desist" using the name Story Booth.

"We are just hoping that it stops and that they change their name before it ruins our project," says Dave Isay, founder and executive director of Sound Portraits.

Bryan also has a nice analysis that I agree with.

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