Many people have written me about the Rob Bon Durant interview and asked me how they might use the idea of having fun to be more innovative in their business. Here is the first part from a list of tools I included in SPARK:
Develop a Broad Corporate Vision – What is your corporate vision? Is it a financially based mission, or one that could be found on the door of any company in the world? (For example, “We provide solutions for our customers.”) A corporate vision needs to be big. It needs to have a message that is bigger than just satisfying customers’ goals or increasing shareholder value – it’s hard for someone in the trenches of the company to get excited about that.
Remove Barriers – Think about how you can develop a more open and sharing office environment. Can you move people together? Focus on creating an environment that increases visibility, accessibility, and interaction.
Be Honest – Patagonia’s voice message says, ‘Everyone might be out of the office, if the surf’s good.’ While that might seem silly to a lot of people, it is honest. Can you and your company be more transparent in an honest and positive way?
Focus on the Work – Great innovation happens at Patagonia. But it doesn’t always happen between 9 and 5. Focus on the work itself, not when it is happening. The fact is that many innovative people work best during nontraditional hours.
Thanks Joel! I appreciate the cmoment! I have seen this site before and I will look into it further! I am very Interested in getting way more traffic with less work What's the mantra Work Smarter, Not Harder ? I will keep this in mind this week when I explore additional programs to implement for my blog! How long did it take you to set up this software?
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