Product Placement in Books?

While the idea of product placement entering the literary market has been around for awhile since Bulgari, the Italian jewelry company, paid Fay Weldon to feature the brand in a novel five years ago, the trend only seems to be accelerating. Today, Motoko Rich wrote a fascinating article entitled, Product Placement Deals Make Leap From Film to Books, in the New York Times. It sounds like an interesting promotional relationship between a brand and a book:

"Cover Girl, which is owned by the consumer products giant Procter & Gamble, has neither paid the publisher nor the book's authors, Sean Stewart and Jordan Weisman, for the privilege of having their makeup showcased in the novel. But Procter will promote the book on Beinggirl.com, a Web site directed at adolescent girls that has games, advice on handling puberty and, yes, makeup tips."

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