Be Safe

While some have taken offense to the new Volkswagen "Safe" ads as too shocking (The NY Times quotes Cathy Collins, of Columbus, Ohio, as saying she was "traumatized because of your repulsive new advertising campaign," in a letter she wrote to Volkswagen), kudos must be given to the Crispin team for developing one of the few ads currently running that is so relevant to it's audience that it makes them so strongly.

After being in my fair share of car wrecks my reaction was to feel that I didn't "want" a Jetta, a reaction I usually have to good advertising. Instead, I felt that I "needed" a Jetta. These ads have also certainly changed the way I think of Volvo's Safety message. Talk about changing the playing field! It seems that Crispin took a page out of Karl Rove's playbook - Attack your competitor's strengths not their weaknesses.

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