Co-creation

I was planning on writing a post today about the great Sunday New York Times article entitled, Here's an Idea: Let Everyone Have Ideas, written by Bill Taylor, co-founder of Fast Company. The article, about Rite-Solution's internal co-creative innovation process, was covered so well John Moore at Brand Autopsy that there is not much more I can add to John's insightful post. Check it out. It's worth a read.