Not many people have taken Leach seriously because he never played college football himself and is seen as an outsider. Likewise, it's assumed in games like football that the team with the most talent wins, yet Leach consistently wins big with players that no other college was interested in. To read the full story check out this New York Times article.
In business there are many examples of changing the geometry. Think of Google or eBay.
Can you take a fresh look at the way your brand engages with your customers and change the geometry of the relationship?