Being Human

While blogging is great, it's even better to make human contact. I had a chance to grab a cup of coffee with Aaron Dignan of Brandplay. Aaron has a smart, articulate and passionate voice about branding and marketing.

I also enjoyed a conversation on the phone with Christopher Kenton at Marketology. Christopher posted a trackback to my Unbrand post on BrandShift. While I was a litle concerned with the tone of his note, challenging me to a debate, after spending some time on the phone I think we realized that our thoughts are more aligned then we both thought.

For Spark, I interviewed Johnnie Moore and Jake Mckee. Johnnie shared his perspective regarding the power of improv and how it can effect a team's ability to be innovative. I really loved his thoughts about conversations based on yes/and versus yes/but. This simple tool has helped me embrace those who challenge me, giving me the opportunity to learn more.

Likewise, Jake and his efforts building the adult community for Lego where inspiring and reminded me that we all could be more proactive when engaging with the culture of our customers. Both Johnnie and Jake will add a great deal to the book with their unique voices and perspectives.

Lastly, I talked with John Moore over at Brand Autopsy about the cool new book project he's got going. It sounds like an awesome project!

So, thanks Aaron, Christopher, Johnnie, Jake and John for your inspiration and human contact! Keep it coming.

Comments

[Aaron Dignan]

Amen!

[Vande]

Jill. That's a really good qtsiueon. lolI'm dying to know a TON about the third book but I'm also one of those goody goody types that don't want it spoiled. Mostly, I'd just love to read it! *takes time machine to April*One thing I guess, is where are you at the moment in the editing/revision process? HeheAlso, a bit confused with this line in the post: Half of the interview will be printed in the back of the book, It sounds like you are going to put half of the interview on the back of FDW? lol Am I right? If so, I've never seen an interview' on the back of a novel, usually just synopsis and quotes of people saying they loved the book. My two cents, Leighton