Intuition

I have finally gotten around to starting Gladwell’s Blink and am enjoying it so far. I spent some time thinking about intuition in Beyond the Brand. Here are some things to think about when it comes to engaging with you customers:

“Why use your intuition? Well, when you really get to know your customers and use your intuition, your ability to co-create and beat your competition to market with breakthrough innovation can be greatly enhanced.

What is intuition? Intuition is what really separates those who are good at innovating products and marketing from those who are great. It’s the ability to weigh options and take a stand – even when the evidence points to a different solution. Intuition is a creative act that takes over at the border of knowledge. It assembles previously unrelated facts and experiences into a new judgment about an untried solution.

Remember, there are all types of problems, but they can be broken down into a few major categories to help you think about when and how to use intuition: a scarcity of information, a complicated, complex or chaotic environment; or a short timeline.

It pays to develop better intuition at a time when businesses are under increased pressure to be more creative, more quickly, in an uncertain environment. Think about how you can practice using your intuition, tell more stories, encourage others to flex their own intuition, listen more and rely on your own experience.

Think about your company’s decision-making process. How intuitive is it? Can you react to rapid changes? Does your gut tell you something is right only to be confirmed weeks if not months later, after in-depth analysis? Try implementing a few of the tools mentioned above. Start by getting out on the street and getting experience in the dynamic community. Instead of taking the same route to work, try a new one. Turn off your rational mind and let your intuition guide you. Likewise, at work, think about starting a new format for meetings that allows creative thinking and intuition to be a part of each meeting. Instead of making meetings a time to share progress reports, interject some questions that make people use their gut. Support people’s creativity. Once you feel comfortable with your intuition, get out in the market and start using it with your customers.”

How do you use intuition when it comes to co-creating with your customers?

Comments

[Andreas]

It is a great book - I read it in just about 4 days or so. And its findings actually blow you away, since really, you look at the world differently!

[north face outlet]

Intuition - John Winsor