The Long Tail

Constantinos Demopoulos has a couple of great posts (here and here) on his Chroma blog about Chris Anderson's article called The Long Tail in Wired Magazine. the whole concept of micro-niche markets is an interesting one that every business needs to think about. Can you be charging a lot less, but making a lot more?

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John: The exact same question has been on my mind for a month or two now. I'm thinking I may need to rethink my own consulting work to create some low-cost offerings.

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I've been thinking about the same thing. I think part of the answer is to take our work out of the context of consulting and into the context of selling intellectual property.

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