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February 14, 2005


Colin McKay

You'd have to agree there's a difference between A/X's reaction to a singular catastrophe and Patagonia's long-standing dedication to environmentally friendly materials and practices.

As a customer, I make a conscious decision to pay a premium for Patagonia and Mountain Equipment Co-op gear, knowing that execs there have made a continuing commitment to good works.

To cut to the quick: your products will benefit from a well-communicated expression of environmental or philanthropic largesse, but your brand will only benefit from a long-term program.

I don't know if A/X will see a long-lasting bounce.

john winsor

Great point, Colin. One can only hope that A/X, and other companies like them, become inpsired by their involvement in such efforts and make that a more integral part of their vision.


GY2sD1 Cool! That's a clever way of looking at it!

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