lance and levi final thoughts from the Giro -- powered by http://www.livestrong.com
Have you noticed how celebrities have adopted Twitter as an anti-paparazzi tool? Lance Armstrong has taken the power of social media to a new level by refusing to talk directly to the media half way through the Giro d'Italia. Instead, he used social media, including Twitter and his "Back of the Bus" videos to create his own media.
When news makers can cut out the middleman and talk directly to the public the whole media industry is threatened with disintermediation. Sure, there's still a role for social editing and interpretation but that now has to happen in real time as traditional editors get their news at the same time as the public.
It's a brave new world.