Sitting here at my fourth TED I've been reflecting about how much the world has changed. Crowdsourcing, co-creation and open systems is the main theme at TED this year. There's been a paradigm shift in culture. Consumers now know they're in charge. It means a new openness. A new narrative. One not built by closed systems, they are all quickly collapsing. But one built by the people. By the crowd.
Any closed system, whether it's an Arab governent, a big brand or an advertising agency, is doomed if it doesn't open up. Yet there is a lot to hold to. While closed systems exert hard power, protecting the status quo, open systems exert soft power. It's like water, slowly ebbing and flowing all the while erroding the hard surfaces around it.
In this flat world openness is accelerating. With it comes more fluidity, more generosity and more opportunities.
And, that's a world I want to be apart of.