Agencies lean on their status as “valued partners” of clients, but the reality is that your brand might not need an agency anymore.
There’s already a shift taking place. A recent Association of National Advertisers study which found 60 percent of Fortune 500 brands are thinking about replacing agency work with in-house capabilities. Building an in-house agency might be a large task, today, as many agencies cling to their old business models a whole new crop of alternatives are there to help brands both strategically and creatively.
Here are five reasons to rethink whether you need an agency: