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« The Art of Being Culturally Relevant | Main | Design to Value versus Design to Cost »

December 17, 2008

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Garethkay@mac.com

Innocent drinks in the UK - from the product to the voice on the packaging to the offices to the way they do annual reports to fruitstock.
Howies - a clothing brand whose purpose is to make people think about the world around them: t shirts as provocative thoughts, the way the catalogue goes beyond product to weave in a narrative, their retail space in london where only 40% of space was product and the remainder was about providing stuff (eg lending books, tap to refil water bottle, etc.) to make people think

sivam

Hi John,

check out www.jujups.com . Create a christmams card and put it in your blog - its bake it with our promotional strategy as people who click on it can come and create their own.

Cheers

Sivam

Chris Wilson

What about TOMS Shoes? They have a simple mantra of "One for one," where for every pair of shoes that you purchase they will give a pair of shoes to a child in need.

One look at everything they do says 1) we care about these kids, 2) we care about our people, and 3) we are passionate about our shoes.

https://tomsshoes.com/

Alan

New Belgium Brewing Company, makers of Fat Tire Ale. Their saying is "Follow your folly, ours is beer." It started with a ride on a bike through Belgium, the creation of their flagship product Fat Tire, and continues with their commitment to sustainability and environmental stewardship.

peter spear

I've been thinking about the same thing and would have to say the list includes:

In N' Out Burger for the simplicity of the menu.
Wii for the social, friendly joy of the name & visual identity.

and, because i've been obsessing on what feels like the collision of infomercials and brand these beauties:

Jitterbug is baked in. cellphones for older folks losing vision & tech dexterity.
ShamWow! -surprising effective simplicity that wants to be bought.
FreeJack. ditto.


Ian Vaughn Beamon

In&Out pizza 4 the menu.
DS & Wii 4 the virtuality
plus the firefly and the jitterbug 4 the prices

Ian

Robb Shurr

Crispy Cream
Skullcandy
Speedo
Under Armor
Nike SB
Chrome Bags

It strikes me that the concept of Baked In is something that so many small brands start out employing and understanding, whether they're making bags or sandwiches. But as growth becomes necessary, they start to stray from their roots in order to find something to help them grow and they become wider, less deep, and lose that thing that resonates.

jennifer

How about the emerging overlap between business and societal good? Whole Foods, Ethos water, Greenbox... IMO, this is where the big innovation opportunity lies (which, of course, is why I started my new company.)

jtwinsor

These are awesome. Thanks for all of the help.

Pete

I always liked these chip packages:

https://lovelypackage.com/real-chips/

This sort of friendly style copy on everyday FCMG is not uncommon now. But these are done quite well.

Kaycee

How is the book coming? I saw on Twitter it appears you're getting close?

I sent Bogusky a few ideas...hopefully you guys got some great suggestions from his Tweet. One suggestion I had was Arbor - where marketing is baked into the company philosophy, product, packaging, distribution, collateral...

https://www.arborsports.com/merchant2/about.html.

Take care

Tim Andren

Altoids is the example I always go back to.

Tim Andren

Kaycee

One more suggestion. Flip Video. Great product. Has evolved since launch (specifically with personalization of product itself). Minimal to no advertising at launch. I have "Zach Morris" Flip from 07 but would love the new Mino. Good luck!

jtwinsor

Great idea. We have Flip in the book.

bupssermews

Insurance should be bought to protect you against a home insurance calculator that would otherwise be financially devastating.

In simple terms, insurance allows someone who suffers a loss or grade 2 listed building insurance to be compensated for the effects of their misfortune. It lets you protect yourself against everyday risks to your health, home and financial situation.

Insurance in India started without any regulation in the cheapest student contents insurance Nineteenth Century. It was a typical story of a colonial epoch: few British insurance companies dominating the market serving mostly large urban centers. After the independence, it took a theatrical turn. Insurance was nationalized. First, the life insurance companies were nationalized in 1956, and then the general insurance business was student loans in default nationalized in 1972. It was only in 1999 that the private insurance companies have been allowed back into the business of insurance with a maximum of 26% of foreign holding.

The insurance industry is enormous and can be home contents insurance comparison for tenants quite intimidating. Insurance is being sold for almost anything and everything you can imagine. Determining what's right for you can be a very daunting task.

Concepts of insurance have been extended beyond the public liability insurance plumbers coverage of tangible asset. Now the risk of losses due to sudden changes in currency exchange rates, political disturbance, negligence and liability for the damages debt consolidation loans with bad credit can also be covered.

But if a person thoughtfully invests in insurance for his property mortgage insurance premium prior to any unexpected contingency then he will be suitably compensated for his loss as soon as the extent of damage is ascertained.

The entry of the State Bank of India with its proposal of professional indemnity insurance brokers bank assurance brings a new dynamics in the game. The collective experience of the other countries in Asia has already deregulated their markets and has allowed foreign companies to participate. If the experience of the other countries is any guide, the dominance of the Life Insurance Corporation and the General Insurance Corporation is not going to disappear any time soon.
The aim of all insurance is to compensate the owner against loss arising from a variety building contents home insurance of risks, which he anticipates, to his life, property and business. Insurance is mainly of two types: life insurance and general insurance. General insurance means Fire, Marine and Miscellaneous insurance which includes insurance against burglary or theft, fidelity guarantee, insurance for employer's liability, and insurance of motor vehicles, livestock and crops.

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Duru

Are you expecting the death ctatificree back for some reason? Not likely they will return it at all. The ctatificree submitted to them becomes part of the proof and part of the claim file. You can obtain multiple official copies of a Death Certificate, so there would be no need to send it back to you and there is a definite need to keep it in the claim file to show a proper investigation was conducted and the conclusions supported.Most insurance companies have file retention dates for claim files that are set when the claim is closed (paid or not paid) and most likely will last for the statutory period allowed to challenge a claim or start a law suit. My company retains claim files for a minimum of 5 years before it destroys the file, longer in many cases. (although I work for a Property and Casualty Company not a life insurance company).Living in different states wouldn't have much effect on things in the US, living in a different country might. What determines the length of the investigation is whether there is some question as to coverage under the policy and what information is required to resolve the question. It may also be that beneficiaries have to be tracked down and their identities verified. If they are easy to find, then less time is taken. These processes also depend on cooperation from the people and authorities involved. Most states have requirements that after a coverage determination is made either a declination letter or the payment must be issued within a certain time.

Elisa

Nope. There's no database. You can't call them and have them look it up. There are thsuoands of companies.The good news is, whoever is filing the claim, won't know who the beneficiary is until the check shows up at YOUR door, if you're the beneficiary. The bad news is, unless you're the executor of the estate, you can't even get the cancelled checks to see what company he'd been paying for the insurance.Someone else cannot keep you from receiving the money IF you are the beneficiary. The insurance company will mail it to you directly. Someone else doesn't get to distribute the insurance money.

Diana

hello, for a person with good cridet score and living in state of Michigan the premium for 6month for only liability coverage the premium is $1673.00, and $2700.00/per 6 months for the full coverage.but this is the prices for Michigan state, in other states the rates are much better.hope this will helpReem AlnunuInsurance agentGreat lakes insurance Agency

Vecky

It sucks to play the game don't it? Get used to it, being an adult basically means you bend over for all the suits lined up to screw you to the end of time. Earning money to piss away befroe you see it is something you had better get used to. If you can't deal then ride a bike.It has nothing to do with the value of the car, it reflects the potential damage that your demographic in your specific area will do in a set period of time. You are placing a bet that you won't cause many times that amount of damage, the house accepts any bet that is at or above the amount of damage they know will happen over a large aggregate of people your age in your area. Both of you hope the house never has to pay out.Good luck.

Nadja

Depends. This is not a clear cut answer that annyoe can guarantee except your insurance company.Insurance varies state to state and company to company.A speeding ticket can make your premium increase or not have any effect on it. The most trouble would be if there are a lot of moving violations and accidents in the household that's when it can be a problem. The insurance company can choose to exclude a driver or drop the entire household (if there are enough accidents and moving violations). My BEST ADVISE- call your insurance company and ask them! Sometimes you can lose some discounts but CALL YOUR INSURANCE COMPANY!!!Also- a speeding ticket will stay with you for 3 years for your driving history from an insurance point of view. SO if you would want to try to switch insurance companies there would so far be at least one household violation.

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I like how you try hard to connect for your reader.
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have put lots of thought into your blog.

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