As many of you know, Alex and I are working on a new book, Baked-In: The Power of Aligning Marketing and Product Innovation. We need your help. We're looking for examples of products where the marketing has been baked right into the product itself. Where everything carries the same narrative. From the product, to the packaging to the environment, the distribution, the web and even the advertising. All of it saying the same thing.
There are some great examples out there, Apple and the iPod, Nike +, Threadless, Patagonia, etc.
Shoot me a note or leave a comment with other examples.
Thanks for the help.