Back when Mike Gilliland and Libby Cook started Wild Oats in 1987 that did something pretty cool. They printed their home phone number on the side panels of the grocery bags. We all know the success story of Wild Oats, becoming a national phenomenon and selling to Whole Foods.
Well, Mike and Libby are at it again. Mike and Libby are opening a location of their new chain, Sunflower Farmers Market, in Boulder and they decided to put his home phone number on the opening flier welcoming shoppers to the Boulder store.
How many other wildly successful CEO's have the guts to take calls from their customers at home.
Now, that's cool.