I recieved a very nice call the other day from Maria Hohlova, General Manager of the World Brand Academy in Moscow. Maria shared with me that she had just read Beyond the Brand's Russian edition and wanted to invite me to speak at the Master Brand, Brand Leaders Summit at the end of November.
I can't tell you how excited I was to get the invitation. Both of my sons were born in Russia and it's been a couple of years since I've been to Moscow. Russia is definitely rising and I am looking forward to being involved.